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The Joy Trip Project

Capital Region Business Journal, Charitable Giving, Madison, Magazines / 11.03.2010

[caption id="attachment_2859" align="aligncenter" width="480"] Keep Wisconsin Warm executive director Tim Bruer[/caption] Wisconsin’s most vulnerable residents stave off the chill through the cold winter months with the assistance of Schoep’s Ice Cream“I suppose someone out in California might think that sounds a little funny,” said Alan Thomsen, Schoep’s vice president of national sales. “But here in Wisconsin there are people in their homes trying to stay warm. With all the stories out there we know that people need some help.” Throughout the Capital Region and across Wisconsin frigid temperatures well below freezing each year put at risk a growing number of the elderly, the disabled and families with young children. A state-wide program called the Keep Wisconsin Warm Fund provides low income households with small financial grants to pay rising heating costs as the economy slowly recovers.  Local companies like Schoep’s are actively involved in a number of fundraising initiatives such as an ice cream social that aims to give area residents a little boost with the weather turns cold. “This is our first year helping out,” Thompsen said. “We handed out about 12,000 dishes of ice cream. At $3 to $5 apiece we were able to make a good contribution.” Not to be outdone the frozen custard franchise Culver’s has also made sizeable donations to KWWF. Along with more 7,000 small to large businesses such as Park Bank, CUNA Mutual Group, Rayovac, The Gialamas Company and Glowac Harris, many local institutions provide funds to help the less fortunate manage their home heating needs. City of Madison Common Council president and KWWF spokesman Tim Bruer said keeping poor families safe and warm through the winter is an easy cause to support.
Assignment Earth, Environmental Protection, This American Land, Video / 10.03.2010

For 10 years, the Ski Area Citizens Coalition has published its ski area environmental report card, a rating system that grades ski resports across the west according to their impact on the natural environment. Paul Joyce, a conservation assoicate at the environmental protection group Colorado Wild, says a ski resort’s grade depends on how well it plays in its own backyard. “When a ski area expands into the back country, expands into habitat, affects wildlife, affects vegetation, thereby affecting water, watersheds, water quality,” Joyce said, “those things weigh really heavy with the report card.” Resorts owned by the Aspen Skiing Company dominate the highest rated resorts in the west. “People listen to us in part because we’re an interesting news story, but also because we’re business people.,” Auden Schendler, environmental affairs director at Aspen Skiing. “Ultimately we’re not environmentalists. We’re business people. And we see climate changes as an existential threat to business. In this edition of This American Land we explore ski resorts that employ environmentally sustainable practices to protect natural areas that surround their slopes.
Assignment Earth, Environmental Protection, Video / 08.03.2010

Researcher Aly Courtemanch starts her work day on skis. That’s how she gets around on the alpine terrain where she studies the Teton Range bighorn sheep herd. Using GPS devices and trail counters, Courtemanch a scientist at the Cooperative Fish & Wildlife Research Unit at the University of Wyoming, tracks the movemnts of both sheep and skiers. "We really want to get a better sense of how bighorn sheep survive in the Tetons, both summer and winter,” she said. “We don't know very much about this bighorn sheep herd, it's really small and really hard to study because they're so remote and hard to observe." While other wild sheep move down to more moderate terrain, this herd winteres at some of the highest elevations in Wyoming. But they’ve stopped migrating about 60 years ago due to human development, firs suppression and other factors. In this edition of This American Land researchers take a look at this species on the brink of extinction.
Diversity, Environmental Protection, Nelson Institute, Outdoor Recreation, Outdoors For All, Podcast / 08.03.2010

In 1971 John Francis witnessed a catastrophic oil spill in San Francisco Bay. The greasy black sludge that coated resident sea life and stained nearby beaches left an indelible impression him as well. As a young man at the dawn of the environmental movement he felt compelled to act. But what can one person do to change a society bent on its own destruction?

Left with little do that would make a difference in world Francis abandoned all forms of motorized transport. He started walking. But still hoping to make an impact on his community and himself Francis took his devotion a step future and swore a vow of silence. For 17 years he did not utter a word. And yet he still managed to earn college and graduate degrees in science and environmental studies.

Dr. John Francis went on to become the United Nation’s goodwill ambassador to the world’s grassroots communities and the U.S. Government hired him to help establish policies for the management of oil spills.

Examiner.com, Gear Review, Running / 06.03.2010

If you’ve ever wondered what it would be like to run in a low gravity environment, there’s spot in Madison where you can do just that. The Sport & Spine Clinic, a rehabilitative therapy center at 340 S. Whitney Way, recently acquired an Alter-G anti-gravity treadmill. “I’d been hoping to work with low gravity for my patients for a while now,” said clinic director David Nissenbaum. “I’d wanted a pool. But of course I don’t have room for a pool here. The Alter-G is the next best thing, maybe even better.” Read...