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The Joy Trip Project

Climbing, Diversity, Environmental Protection, Expedition Denali / 09.08.2012

Just barely recovered from the Outdoor Retailer Show in Salt Lake City I'm heading back in to field with the National Outdoor Leadership School. As part of training for Expedition Denali in 2013 our team of African-American climbers is getting another opportunity to build skills and camaraderie while traversing the glaciers of Mt. Baker in the state of Washington. The Pacific Northwest is a beautiful part of the country. And as we prepare to embark upon another great adventure I can't help but recognize how lucky we are....

#ORShow, #ORSummer, Business, Millennials / 07.08.2012

When you're looking for answers sometimes it pays to ask a few questions. As action sports shop owners and product manufacturers look to figure out the purchasing priorities of an emerging generation of young consumers the researchers at TRU offer up some valuable insight into the minds of 20-somethings known as Millennials. Hosted by The North Face and the Outdoor Industry Association at the 2012 Outdoor Retailer Summer Market, leading analyst Michael Wood shared the findings of an extensive survey that only scratches the surface of a market...

#ORShow, #ORSummer, Business, Uncategorized / 04.08.2012

After the blistering heat of a long summer day, the cool water of Jordanelle Reservoir offered tremendous relief and an excellent day of paddling at the Open Air Demo during the 2012 Outdoor Retailer Summer Market. In anticipation of four days indoors doing business at the convention center in Salt Lake City, the organizers put together this annual event to offer action shop owners and buyers the chance to play outside and try the latest in recreation equipment. Just outside of Park City, Utah incredible weather and an...

#ORShow, #ORSummer, Business / 30.07.2012

[caption id="attachment_7665" align="alignleft" width="300"] Water Stone Outdoors co-owners Kenny Parker (left) and Maura Kristler[/caption] As dealers of paddle sports and mountain gear make their way to Salt Lake City reports of their business offer a cautiously optimistic view of national sales trends. When the 2012 Outdoor Retailer Summer Market opens over the first week in August buyers will likely shift their focus from a wildly popular category in sudden decline and take a hard look at an old favorite that seems to be making a comeback. Sales of Vibram’s...

5Point, 5Point to MountainFilm Tour, Adventure Media Review, Film Review, Mountain Film, National Parks, Uncategorized / 26.07.2012

Explorer Rich Rudow enjoys a view of the Grand Canyon few human beings have ever seen. While visitors to the national park typically see this natural wonder from the top down he and his team of canyoneers offer a rare vantage point from deep within. As they make their way through a menagerie of slots and passageways the team treats moviegoers to a rare glimpse of ancient beauty in the adventure film directed by Dan Ransom called The Last of the Great Unknown. Both documentary and action film this...

#ORShow, #ORSummer, Adventure Media Review, Breaking News, Environmental Journalism, Film Festival / 26.07.2012

[caption id="attachment_7645" align="aligncenter" width="449"] Adventure filmmakers (right) Trip Jennings & Andy Maser[/caption] The movie business takes center stage with three late afternoon screenings of adventure films at the 2012 Outdoor Retailer Summer Market. At OR Rocks! show attendees can take a break from the manic pace of the Salt Palace for a little entertainment while action movie producers connect and network with fans as well as potential sponsors in the Utah Museum of Contemporary Art. In this classy venue right next door to the convention center OR has created...

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