The Joy Trip Project | Reporting on the Business, Art & Culture of the Sustainable Active Lifestyle
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Joy Trip Project Home Page

Video, Viral video of the week / 14.08.2009

[youtube]<object width="580" height="360"><param name="movie" value="http://www.youtube.com/v/Vn29DvMITu4&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Vn29DvMITu4&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object>[/youtube] The Joy Trip Project is coming in a little late to comment on this video. At the time of this post more than a quarter of a million people have downloaded “Performance" by Robin Moore from YouTube and at least three JTP fans have posted it to their Facebook profiles. This bouncy little hip-hop film that has the look and feel of a Saturday Light Live Digital Short produced by Andy Samberg. With a lot of insider jargon and references that only the most avid bicycle riders will appreciate “Performance” is a realistic though tongue-in-cheek look into the world of amateur cycling. But what makes this video most appealing is that it brings an otherwise obscure sport into the culture mainstream with music and humor. In a tight little cycle of affluent consumers who take their playtime way too seriously it’s more than a bit refreshing to find ourselves the butt of joke while inviting anyone who cares to watch to laugh right along with us. Check it out. It’ll make you smile.
Podcast / 11.08.2009

A lot of businesses are starting to explore their creative side. Expressions of art have begun to creep into the culture of many companies. In boardrooms and at seminars across America the stage is set for performing artists    like corporate poet Gordon Boudreau. “I write poems for whatever organization will invite me to do that,” Boudreau said. “And I use their raw materials the specifics of their culture to craft these very intimate specific poems that entertain and hopefully instruct a bit." Boudreau is one of several former street performers who are showing senior executives how to have fun in the world of business. Lead by Carr Hagerman, the group known as OnTend Creative Partners is developing new strategies to raise the chuckle quotient among their clients’ employees and customers.