The Joy Trip Project | Reporting on the Business, Art & Culture of the Sustainable Active Lifestyle
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Adventure Media Review, Film Festival / 24.08.2012

The 2012 Adventure Media season continues this fall with the ninth annual Adventure Film Festival October 4-6 in Boulder Colorado! Presented by Patagonia, this three-day event offers up an amazing array of the latest outdoor sport and environmental conservation inspired movies at the Boulder Theater. The weekend festivities also include a Community Night kick-off party Thursday at the Boulder Patagonia store with film previews, music, snacks and beer from the New Belgium Brewing Company.  The Joy Trip Project will be on the scene to deliver end to end...

Adventure Media Review, Book Review, Film preview, Interview, Outdoor Retailer, Podcast, Summer / 22.08.2012

  A conversation with Aron RalstonIn 2003 Aron Ralston was brash young man looking for adventure. But while exploring the slot canyons of the Utah desert he found himself trapped miles from home deep within a underground chasm his right arm crushed and pinned by a massive boulder. There he lay stranded with no hope of rescue for five days. Rolston’s story was portrayed in the 2010 film 127 Hours starting James Franko. In order to escape from circumstance that would have meant certain death Ralston was forced to amputate...

Adventure Activism, Climbing, Diversity, Expedition Denali / 20.08.2012

[caption id="attachment_7763" align="alignleft" width="402"] photo by Bryan Fabel[/caption] Morning comes early in the mountains. By definition an alpine start rouses climbers from sleep long before sunrise. Gathered on the Easton Glacier the night before, we discussed our departure time at the team meeting. My first thought was probably shared by the others. "Are you friggin' kiddin' me?" But no one said anything. We just agreed to be roped up and ready to go. One by one we shuffled off to bed. At 2 am I lay in my tent wide awake huddled...

Climbing, Diversity, Environmental Protection, Expedition Denali / 09.08.2012

Just barely recovered from the Outdoor Retailer Show in Salt Lake City I'm heading back in to field with the National Outdoor Leadership School. As part of training for Expedition Denali in 2013 our team of African-American climbers is getting another opportunity to build skills and camaraderie while traversing the glaciers of Mt. Baker in the state of Washington. The Pacific Northwest is a beautiful part of the country. And as we prepare to embark upon another great adventure I can't help but recognize how lucky we are....

#ORShow, #ORSummer, Business, Millennials / 07.08.2012

When you're looking for answers sometimes it pays to ask a few questions. As action sports shop owners and product manufacturers look to figure out the purchasing priorities of an emerging generation of young consumers the researchers at TRU offer up some valuable insight into the minds of 20-somethings known as Millennials. Hosted by The North Face and the Outdoor Industry Association at the 2012 Outdoor Retailer Summer Market, leading analyst Michael Wood shared the findings of an extensive survey that only scratches the surface of a market...

#ORShow, #ORSummer, Business, Uncategorized / 04.08.2012

After the blistering heat of a long summer day, the cool water of Jordanelle Reservoir offered tremendous relief and an excellent day of paddling at the Open Air Demo during the 2012 Outdoor Retailer Summer Market. In anticipation of four days indoors doing business at the convention center in Salt Lake City, the organizers put together this annual event to offer action shop owners and buyers the chance to play outside and try the latest in recreation equipment. Just outside of Park City, Utah incredible weather and an...