The Joy Trip Project | Reporting on the Business, Art & Culture of the Sustainable Active Lifestyle
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Adventure Activism, Adventure Media Review, Environmental Journalism, Film preview / 08.01.2014

It’s probably the least sexy part of making a documentary film series, but it just might be the most important. After you’ve conducted compelling interviews, shot exciting action sequences and spiced it all up with original artwork and animation it’s time to take the show on the road. And if you think it’s expensive to produce a movie that advocates for the preservation of our precious natural resources you should see what it takes to make sure that people see it. Now that adventure filmmaker James Q. Martin and...

Life Out Loud / 04.01.2014

Girls ski too, you know. But when it comes to action sports movies, that fact isn’t always made clear. Big-mountain pro skier Lynsey Dyer aims to change that by making a film of her own. With the ambitious goal of inspiring more women to take on steep alpine terrain, she’s putting together an all-star team of female athletes for the creation of a high-impact feature called Pretty Faces. Dyer wants audiences to realize that women skiers have much more to offer and experience than meets the eye. After a...

Life Out Loud, Video, Walking, Winter / 02.01.2014

In the middle of a Wisconsin cold snap any temperature above Zero is cause for celebration. On the first day of 2014 with blowing snow and frigid low temperatures I walked two miles to my gym for a morning workout. With a Sony Action Cam strapped to my backpack took a single frame every 10 seconds to photograph the route and create this stop motion video. Even in this ridiculously cold weather Madison is a wonderfully walkable city.2014 Day 1 Above from James Mills on Vimeo. Music by American...

Commentary, Fashion, Green Economics, Life Out Loud / 31.12.2013

Can there be a balance between commerce and ecology? As we head into the new year I want to believe that it’s possible, that we can live our lives in sustainable ways that protect the environment while allowing each of us to maintain a high standard of living. It would be great to turn it all green. But how do we make that happen? A new brand on the market has reached out to the Joy Trip Project to help raise awareness for a synthetic fiber made from recycled...

Adventure Media Review, Film Review, philanthropy, Snowboarding / 26.12.2013

[caption id="attachment_392249" align="aligncenter" width="500"] Photo by Adam Moran[/caption] Even if you’re not one to follow the hard tumble sport of snowboarding a new film will you put into perspective both the triumph and tragedy weighed in the balance of adventure sports. The HBO documentary The Crash Reel follows the real life rise and catastrophic fall of aspiring Olympic board rider Kevin Pierce. But unlike most stories that depict the heroic come back of an injured athlete this feature illustrates the wisdom and compassion it takes to learn when it’s...