The Joy Trip Project | Reporting on the Business, Art & Culture of the Sustainable Active Lifestyle
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Commentary / 26.10.2009

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An adventure film premieres in Madison on Wednesday. In a spate of one-night adrenaline injections following the Lance Armstrong pic Race Across the Sky and Warren Miller’s Dynasty, The Edge of Never plays at the Sundance Theater, 7PM $20.EONMoviePoster Set against the backdrop of Chamonix, France, this documentary tells the story of extreme skier Trevor Petersen. A hero of many true-life action films of the 80s and 90s, Trevor’s career was cut tragically short during a fatal avalanche in a region known as “the death sport capital of the world.”
Podcast / 25.10.2009

bill-mckibben2 If you’ve been watching television or checking your favorite web sites lately, you’ve noticed one number keeps popping up. On October 24rd in particular people around the world have been plastering the number 350 on billboards, marching with it on signs and performing physical stunts to share this number with as many people as possible. Groups numbering in the thousands have gathered across the U.S. and in many countries to spell out 350 on surfaces from grassy fields, to mountain summits, to the open ocean. Writer and environmental activist Bill McKibben says 350 is a number we all need to be aware of. "It’s the most important number in the world. It’s the amount of carbon, that’s measured in parts per million, that the scientists now say is the most we can have in the atmosphere and maintain the civilization that we now enjoy," McKibben said. "We’re past that number already. We need to get back to it. That’s why the stakes are so urgent."350_2
Commentary / 23.10.2009

Wolf

(London)

The National History Museum announced the winners of the 2009 Veolia Environment Wildlife Photographer of the year awards. In this international competition of 43,135 entries Jose Luis Rodriguez of Spain took the top prize with his image The Storybook Wolf. Much maligned and feared throughout the western world as the villain of fairytales,   the wolf is an endangered species Rodriguez believes will be hunted into extinction if not better understood and appreciated.

Quote of the day / 23.10.2009

"Good and bad are too arbitrary. The value of philanthropy and other investments we make in our society need to be measured in terms of smart and dumb." Robert Egger ~ Philanthropist and founder of the DC Central Kitchen, author of Begging for Change: The Dollars and Sense of Making Nonprofits Responsive, Efficient, and Rewarding for All Profound statement Egger made following his address to donors and borrowers of Forward Community Investments, a Madison-based Community Development Financial Institution that lends money to nonprofits for strategic fiscal improvements...