Bikes, Capital Region Business Journal, Charitable Giving, Cycling, Examiner.com, Madison, Magazines, Outdoor Recreation, philanthropy / 29.06.2011
There are 350 shinny new bicycles spinning around Madison. Renowned for its bike friendly culture and amenities Wisconsin’s capital city has introduced a new program to allow residents and visitors to share short rides around town on easily accessible two-wheeled transports. Called B-Cycle the initiative aims to provide a carbon-neutral alternative to an overloaded traffic grid. And at a price tag of $2 million local manufacturer Trek Bicycle is picking up the tab charging taxpayers only $1 per year. Modeled after its program launched last year in Denver, Trek is bringing B-Cycle to Madison in order to demonstrate the viability of bike-sharing as mode of urban public transportation. Trek president John Burke said the new system, which launched in May, is also a way for his family business to give back to the community.