The Joy Trip Project | Reporting on the Business, Art & Culture of the Sustainable Active Lifestyle
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#ORShow, #ORSummer, Business, Fly Fishing, Magazines, Outdoor Recreation, Outdoor Retailer, Summer / 21.07.2014

“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.” Henry David Thoreau ~ (1817 – 1862)Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to nature by a thin nylon filament. “It’s my escape, but it’s also my occupation,” Craig said as we cast our lines over the Wisconsin River. “It’s all about when that fish strikes and you know...

#ORShow, #ORSummer, Business, Outdoor Retailer, Special Events / 18.07.2014

On a singularly beautiful summer day, it’s hard to imagine spending even a single moment of it inside. But gathering in the final hours of the Outdoor Reps Association show in Madison, Wisconsin, retailers and sales professionals alike basked in the glow of flourescent lights at the Alliant Energy Center to conclude their business with a profound sense of satisfaction and optimism for good things yet to come. In the midst of exceptionally good weather nationwide and an economy in full rebound, buyers from shops across the country...

Adventure Activism, Commentary, Diversity, Environmental Journalism, Expedition Denali / 16.07.2014

Several weeks ago I made the middling drive from Madison to Chicago. On a round Joy Trip of about 300 miles I journeyed south to meet up with two old friends to hear their story of adventure. Robby ReChord and Scott Briscoe were in town to present a slide show at the downtown Patagonia store on their ascent of the highest peak in North America, Mount McKinley also called Denali. As part of a team of African-American climbers Robby and Scott aimed to share their experiences in the...

Adventure Activism, Climbing, Diversity, Expedition Denali, Life Out Loud / 02.07.2014

On this date 50 years ago the Civil Rights Act of 1964 was signed into law. In a White House ceremony in the presence of Martin Luther King Jr and other dignitaries President Lyndon Johnson administered the passage of legislation that ended legal discrimination in the United States once and for all. Though the struggle for racial equality in this nation would continue for decades later this newly enacted law would set in motion the dreams and aspirations of African-American men and women to reach new heights of achievement. It’s...

Adventure Media Review, Climbing, Film Review, National Parks, Reel Rock Film Tour, Yosemite / 26.06.2014

It would be pretty much impossible to tell the story of Yosemite rock climbing in a single documentary. So from the outset of his latest project Sender Films producer Nick Rosen didn’t bother to try. Instead his forthcoming movie Valley Uprising will focus on the overriding themes that thread their way through the lives and times of three generations of big wall alpinists who set the pace of vertical ascents that the rest of the world would follow. In a comprehensive view of these pivotal eras that span...

Adventure Activism, Adventure Media Review, Breaking News, Diversity, Expedition Denali, Film preview, Life Out Loud / 25.06.2014

Back from the mountain for almost a year most of the members of Expedition Denali gathered as a group for the world premiere of the new film that documents their climb of the highest peak in North America. An American Ascent details the journey of the first team of black climbers to attempt to reach the summit of Mount McKinley, also know as Denali, in June of 2013. Before an excited audience of viewers in the Jefferson Auditorium at the U.S. Department of Agriculture in Washington DC members of the team...