The Joy Trip Project | Reporting on the Business, Art & Culture of the Sustainable Active Lifestyle
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Joy Trip Project Home Page

#ORShow, #ORWinter, Business, Social Media / 19.01.2014

You gotta love it when “have fun” is written into your job description. Once again the Joy Trip Project has been tapped to manage the social media streams coming out of the Outdoor Retailer Winter Market. After 22 years of attending the largest backcountry recreation trade show in the world it’s kind of nice to dedicate my skills and talents in storytelling toward encouraging and documenting the exciting business of playing outside! I'll be kind of the Social Media Master of Ceremonies.In addition to the content you’ll find through...

5Point, Adventure Film, Adventure Media Review, Banff, Film Festival, Life Out Loud, mountainfilm, Radical Reel Tour, Reel Rock Film Tour / 16.01.2014

This morning the Academy of Motion Picture Arts and Sciences announced the nominees for the 86th annual Oscar awards. Once again I’m amazed by the number of prominent feature films that I neglected to see in 2013. As a reviewer of adventure movies I don’t make it to my local cineplex the way I used to. Of those movies tapped to win Best Picture Twelve Years a Slave and American Hustle are the only two that I actually saw in a theater. And I imagine that it will...

Adventure Activism, Adventure Media Review, Environmental Journalism, Film preview / 08.01.2014

It’s probably the least sexy part of making a documentary film series, but it just might be the most important. After you’ve conducted compelling interviews, shot exciting action sequences and spiced it all up with original artwork and animation it’s time to take the show on the road. And if you think it’s expensive to produce a movie that advocates for the preservation of our precious natural resources you should see what it takes to make sure that people see it. Now that adventure filmmaker James Q. Martin and...

Life Out Loud / 04.01.2014

Girls ski too, you know. But when it comes to action sports movies, that fact isn’t always made clear. Big-mountain pro skier Lynsey Dyer aims to change that by making a film of her own. With the ambitious goal of inspiring more women to take on steep alpine terrain, she’s putting together an all-star team of female athletes for the creation of a high-impact feature called Pretty Faces. Dyer wants audiences to realize that women skiers have much more to offer and experience than meets the eye. After a...

Life Out Loud, Video, Walking, Winter / 02.01.2014

In the middle of a Wisconsin cold snap any temperature above Zero is cause for celebration. On the first day of 2014 with blowing snow and frigid low temperatures I walked two miles to my gym for a morning workout. With a Sony Action Cam strapped to my backpack took a single frame every 10 seconds to photograph the route and create this stop motion video. Even in this ridiculously cold weather Madison is a wonderfully walkable city.2014 Day 1 Above from James Mills on Vimeo. Music by American...