[caption id="attachment_2859" align="aligncenter" width="480" caption="Keep Wisconsin Warm executive director Tim Bruer"][/caption]

Wisconsin’s most vulnerable residents stave off the chill through the cold winter months with the assistance of Schoep’s Ice Cream.

“I suppose someone out in California might think that sounds a little funny,” said Alan Thomsen, Schoep’s vice president of national sales. “But here in Wisconsin there are people in their homes trying to stay warm. With all the stories out there we know that people need some help.” Throughout the Capital Region and across Wisconsin frigid temperatures well below freezing each year put at risk a growing number of the elderly, the disabled and families with young children. A state-wide program called the Keep Wisconsin Warm Fund provides low income households with small financial grants to pay rising heating costs as the economy slowly recovers.  Local companies like Schoep’s are actively involved in a number of fundraising initiatives such as an ice cream social that aims to give area residents a little boost with the weather turns cold. “This is our first year helping out,” Thompsen said. “We handed out about 12,000 dishes of ice cream. At $3 to $5 apiece we were able to make a good contribution.” Not to be outdone the frozen custard franchise Culver’s has also made sizeable donations to KWWF. Along with more 7,000 small to large businesses such as Park Bank, CUNA Mutual Group, Rayovac, The Gialamas Company and Glowac Harris, many local institutions provide funds to help the less fortunate manage their home heating needs. City of Madison Common Council president and KWWF spokesman Tim Bruer said keeping poor families safe and warm through the winter is an easy cause to support.