The Joy Trip Project

Story Sharing For A Sustainable World

There are a lot of smart people out there with all the answers. I’m not one of them.



Me? I’ve got nothing but questions. The Joy Trip Project is my ongoing search to find the answers and discover how to lead a harmonious life in balance with the natural world and the rest of humanity.


As a journalist I ask questions. I connect with knowledgeable people who have come up with some kind of a solution. In some cases I just come up with more questions, but they make us think. And hopefully these questions lead us a little further along on the journey.


Every day is a daring adventure, a trip into the joyful pursuit of our full human potential. Along this path we try, and often fail. But we persevere. We persist. Only then do we succeed. It’s an ongoing process without end. Come join me.



The Joy Trip Project is a newsgathering and reporting organization that covers outdoor recreation, environmental conservation, acts of charitable giving and practices of sustainable living.



The Joy Trip Project produces regularly occurring online content audio feature or podcast on topics related to a sustainable active lifestyle. Through aggressive reporting and creative storytelling combined with contemporary music, still photographs and video the JTP aims to inform entertain and inspire. The podcast is distributed via Real Simple Syndication (RSS) through audio programming websites such as iTunes and Periodically the JTP program feed is picked up and broadcast by local member stations of National Public Radio.


Audio content developed from the JTP is also made available for distribution through the Public Radio Exchange. NPR stations and news magazines across the country can broadcast prepackaged segments of the project or commission the production of original segments of similar content specific to their editorial needs. It’s the goal of the JTP to develop and audience for stories that relate the experience of people trying to lead happy productive lives in the service of others or in protection of the environment while in the pursuit of adventure.


The JTP podcast is supported by a website that provides media resources and information that demonstrates how ordinary people make healthy lifestyle choices and become actively engaged in political and social actions that preserve wild and natural settings. The Website is strategically linked with a variety of other websites that include those of outdoor retailers, outdoor equipment manufacturers, popular consumer magazines, conservation groups and social networking web sites such as Facebook, Twitter and Linked In.


The Author:

James Edward Mills is a 2014 Fellow of the Mountain & Wilderness Writing Program of the Banff Centre in Alberta Canada. As a freelance journalist and an independent media producer in a career that spans more than 20 years he specializes in telling stories about outdoor recreation, environmental conservation, acts of charitable giving and practices of sustainable living. Working in the outdoor industry since 1989 as a guide, outfitter, independent sales representative, writer and photographer his experience includes a broad range of expeditions that include mountaineering, rock climbing, backcountry skiing and kayaking.


James has written for several publications that include The Wisconsin State Journal, The Capital Region Business Journal, Madison Magazine, Madison Sports Monthly and Wisconsin Trails. He currently is a contributor to several outdoor focused print and online publications that include National Geographic Adventure, Rock & Ice, Alpinist, SUP Magazine, Paddle Sports Business, Sporting Goods Business, Elevation Outdoors, Women’s Adventure, WEND Magazine, The Clymb, High Country News, Park Advocate Magazine, Land + People, Sierra Magazine, The Guardian and Outside Magazine.


With skills in audio storytelling James’ radio production credits include Wisconsin Public Radio, the Public Radio Exchange, American Public Media’s Marketplace, and the Public Radio International programs To The Best of Our Knowledge and The Tavis Smiley Show.


In recognition for his work in sharing the important history and legacy of the Buffalo Soldiers and their efforts at the dawn of the National Park Service James was named a Yosemite National Park Centennial Ambassador in 2016


James lives in Madison, Wisconsin with his wife Shamane Mills and two lovable dogs, Sasha and Mikalea

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