The Joy Trip Project | Reporting on the Business, Art & Culture of the Sustainable Active Lifestyle
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Adventure Activism, Africa / 01.12.2010

Adventure activist Richard Mooney is making plans to row across the Atlantic Ocean. On this World AIDS Day the 45-year-old man from Queens christened his 17-foot boat called “Never Give Up” at the Brooklyn Marina and hopes 5,000 supporters will Tweet their names in recognition of his next attempt to raise awareness for the continuing fight against the deadly disease. A journey of 5,000 miles, this will be Mooney’s third try to oar his way from Cape Verde Island off the coast of West Africa to New York City.

Capital Region Business Journal, Charitable Giving, Magazines / 22.11.2010

For almost six years the ad firm Knupp, Watson & Wallman has provided free marketing and advertising assistance to non-profits throughout Dane County. In an annual 24-hour marathon event called Goodstock, the company rallies its staff of creatives to develop top quality, high impact promotional materials to boost the good work of charitable organizations in need. Having developed a program that successfully leverages the philanthropic power of publicity KW2’s Goodstock is now being duplicated by other ad firms in the U.S. and Canada.
Banff, Film Festival, Interview, Mountain Film / 19.11.2010

An interview with the author Greg Mortenson

It’s been on the New York Times bestseller list for 197 weeks. The book Three Cups of Tea by Greg Mortenson and David Oliver Relin continues to engage and inspire millions of people around world. This story of one man’s journey to build schools for children in the most remote regions Pakistan and Afghanistan has helped to forge a better understanding of how to encourage peace and cooperation where there has been only war and armed conflict for decades. But when I met with Mortenson at the MountainFilm Festival in Telluride Colorado he shared with me his latest project. “The second book I wrote, Stones Into Schools, is more about Afghanistan," he said in an interview. "It’s also about the lessons I learned in Three Cups of Tea about empowering the people, listening to the elders, about really letting the people themselves do the work. So I tried in the to really show that people themselves can be empowered.” Stones Into Schools isn’t just a sequel to a popular piece of non-fiction. It’s a testament to the impact one person can make in the lives of others. By providing the people of Afghanistan with the tools they need to help themselves, Mortenson is doing more than building schools. He’s paving a long road toward a world that lives in peace.
Diversity, National Parks, Outdoor Recreation, Yosemite / 18.11.2010

Can the power of celebrity bring more people of color into the National Parks? Yosemite Ranger Shelton Johnson thinks so and now that he’s grabbed the attention of talk show host Oprah Winfrey momentum is building to invite the rap star Snoop Dogg to go camping. A petition is being circulated in the hopes of enticing the urban music icon into the wild.