The Joy Trip Project | Reporting on the Business, Art & Culture of the Sustainable Active Lifestyle
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Adventure Activism, Adventure Media Review, Climbing, Expedition News, People with disabilities / 23.12.2011

  Leading fitness experts agree. The key to good health is a proper diet and plenty of exercise. Climbing guide Steve Richert knows this to be true better than most. A type-1 diabetic, he aims to demonstrate the power of an active lifestyle in not only managing his disease but to boost his athletic abilities to peak performance. With his wife Stefanie, co-founders of the non-profit Living Vertical, Steve is hitting the road for a full year to climb across North America in a diabetes awareness program he calls...

Adventure Activism, Adventure Media Review, Cycling, Film preview, Outdoor Recreation, People with disabilities, Television / 21.12.2011

True heroes perform acts of courage. Those who accomplish great athletic feats within their natural abilities are certainly to be admired. But it’s the one who exceed his limitations, going way outside his comfort zone to achieve his goals with little certainty of success that deserved to be called a hero. Struggling against the symptoms of Parkinson’s Disease Kelly Lane of Rapid City South Dakota took part in a bicycle ride across his state covering more than 600 miles. Appearing in the NBC Universal Sports television series by adventure...

Adventure Media Review, Banff, Environmental Journalism, Magazines, National Geographic, Podcast / 19.12.2011

If you've ever wondered how you might become an explorer for National Geographic believe it or not it can be as simple as attending a seminar. During the Banff Mountain Film Festival in a conference room at the Banff Centre in Alberta, Canada aspiring young explorers learn the ropes of turning their dreams of adventure into an assignment for National Geographic. Their works may land on television, on the web or the famous magazine with the bright yellow border. Carrie Regan, Vice president of specials development at National Geographic...

Business, Environmental Journalism / 15.12.2011

Outdoor clothing maker Patagonia surprised holiday shoppers with a compelling ad in the New York Times. “Don’t Buy This Jacket” the headline read on November 25th, the day after Thanksgiving, also known as Black Friday. Hoping to move business well out of the red, big national retailers offered up equally large discounts to lure customers in droves. Many customers, excited to pick up a few bargains, camped out overnight to be among the first in line when retail doors opened, well before dawn. For many it’s an annual Yuletide...

Adventure Media Review, Banff, Climbing, Film Festival, Interview, Podcast, Reel Rock Film Tour, Winter / 05.12.2011

Making the rounds at mountain film festivals all over the world is a new movie by Anson Fogel and Cory Richards. In the classic style of adventure storytelling Richards shares his tale of three climbers in his award-winning film 'Cold'. “It’s a very raw real look into what’s kind of going on inside my head as I did a climb with Simone Moro and Denis Urubko last winter on a peak called Gasherbrum II,” Richards said in an interview. [audio mp3="http://joytrip2019.mhwebstaging.com/wp-content/uploads/2011/12/Cold1.mp3"][/audio] Ascending one of the highest peaks in the world at...

Gear Whore Confessions / 02.12.2011

It’s the first week of December and I’m still out on the water! Thanks to this GORE-TEX Lightweight Paddling Suit from Kokatat I can still get out on my stand up paddleboard for morning workouts even as chilly temperatures welcome another Wisconsin winter. As an adventure journalist I use GORE-TEX gear to venture out into the world and bring back many of the interesting stories you find here at the Joy Trip Project. Products constructed with this amazing waterproof breathable material have made it possible for me to stay...