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The Joy Trip Project

Commentary, Diversity, Outdoor Retailer / 07.02.2022

When she arrived at the Denver Convention Center, Brittney Coleman had that fierce look of determination, like a woman ready to take on the world. Though even she would admit that while attending the Outdoor Retailer Summer Market in 2021 as the CEO of a new company, her outward appearance of self-confidence concealed more than a little fear and a since of intimidation. But she wasn’t about to let that get in her way. “I flew in on a cheap flight, stayed with a friend and walked the...

Commentary, Environmental Journalism, Outdoor Retailer, Special Events, Winter / 01.02.2022

Despite a surge of COVID-19 infections that are sweeping the nation, the Outdoor Retailer Winter Market is happening as scheduled. Though the annual Snow Show typically welcomes attendees and exhibitors from around the world by the tens of thousands, the risk of exposure to the Omicron variant has persuaded many companies, entrepreneurs and athletes to stay at home. As I watched a skeleton crew of personnel assemble a handful of display booths on set-up day, it was hard not to wonder if I was witnessing the slow and...

Books, Diversity, Nelson Institute, The Joy Trip Reading Project, Ultra Running / 04.01.2022

Mirna Valerio is a native of Brooklyn, NY, a former educator and cross-country coach, ultramarathoner, newish cyclist and skier, and author. Mirna's athletic story has been featured in the WSJ, Runner’s World, on NBC Nightly News, CNN, and in the viral REI-produced documentary short, The Mirnavator. Her writing has been featured in Women’s Running Magazine, Self Magazine Online, Outside Online, and Runner's World Magazine. In 2018 she was chosen as a National Geographic Adventurer of the Year, and in early 2020 appeared on the Kelly Clarkson Show and...

#BlackLivesMatter, Black In National Parks Week, Black Lives Matter, Capitol Christmas Tree, Deserts, Diversity, National Forests, National Geographic, National Monuments, National Parks, On Assignment, Public Land, Unhidden, Yosemite / 27.12.2021

A few weeks ago, I received a detailed message from my friend and colleague Shelton Johnson. As an interpretive ranger at Yosemite National Park, he expressed to me his concern for the continued preservation of the stories he shares about the U.S. citizens of African descent who protected and patrolled these public lands more than a century ago, the famed Buffalo Soldiers.“I'll be retiring in a few years, and I'm currently the only permanent African American National Park Ranger in the Sierra Nevada which includes both Yosemite and...

#BlackLivesMatter, Banff, Black Lives Matter, Charitable Giving, Diversity, Ice Age Trail, The Arctic, Through-Hiking, Winter / 13.12.2021

In partnership with Polar Explorers, an Illinois-based guiding company, the Joy Trip Project is proud to announce the first recipients of the Matthew Henson Scholarship! Emily Ford and Stephen Scott have been awarded free tuition to attend a five-day introduction to a winter travel training course in the Boundary Waters Wilderness Area of Northern Minnesota. To honor the legacy of the great innovator of Arctic exploration and winter adventure, this program aims to inspire people of color - in particular, emerging outdoor guides or people with current or...

#BlackLivesMatter, Banff, Black Lives Matter, Diversity, Environmental Justice, Film preview, Film Review, Ice Age Trail, Madison, Nelson Institute, Wisconsin / 10.12.2021

As Midwesterners huddled safely in their homes to avoid the frigid chill of a Wisconsin winter and the devastating trauma of a world-wide pandemic, Emily Ford set out on a long walk with a borrowed sled dog named Diggins. Well acquainted with the hazardous weather of the upper Midwest, this professional gardener from Duluth, Minnesota aimed to traverse the length of the Ice Age National Scenic Hiking Trail (IAT), a distance of more than 1,200 miles through some of the coldest temperatures in recorded history. The new film,...

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