Outdoor Retailer: Fly Fishing

“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.” Henry David Thoreau ~ (1817 – 1862) Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to […]

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Positive Retailer Outlook As OR Summer Market Approaches

On a singularly beautiful summer day, it’s hard to imagine spending even a single moment of it inside. But gathering in the final hours of the Outdoor Reps Association show in Madison, Wisconsin, retailers and sales professionals alike basked in the glow of flourescent lights at the Alliant Energy Center to conclude their business with […]

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How is nature critical to a 21st century urban ethic?

Several weeks ago I made the middling drive from Madison to Chicago. On a round Joy Trip of about 300 miles I journeyed south to meet up with two old friends to hear their story of adventure. Robby ReChord and Scott Briscoe were in town to present a slide show at the downtown Patagonia store […]

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Civil Rights Amendment Realized

On this date 50 years ago the Civil Rights Act of 1964 was signed into law. In a White House ceremony in the presence of Martin Luther King Jr and other dignitaries President Lyndon Johnson administered the passage of legislation that ended legal discrimination in the United States once and for all. Though the struggle […]

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Valley Uprising

It would be pretty much impossible to tell the story of Yosemite rock climbing in a single documentary. So from the outset of his latest project Sender Films producer Nick Rosen didn’t bother to try. Instead his forthcoming movie Valley Uprising will focus on the overriding themes that thread their way through the lives and […]

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An American Ascent ~ Expedition Denali Film Premieres in Washington DC

Back from the mountain for almost a year most of the members of Expedition Denali gathered as a group for the world premiere of the new film that documents their climb of the highest peak in North America. An American Ascent details the journey of the first team of black climbers to attempt to reach the summit […]

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