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Narratives Worth Exploring

#ORShow, #ORWinter, Adventure Media Review, Climate Change, Environmental Protection, Interview, Podcast / 30.01.2012

  For companies in the Outdoor Industry day-to-day operations that protect and preserve the environment naturally make good sense. So-called green business practices are meant to be sustainable, using a minimum amount energy and mostly renewable resources to create the products and services that drive our economy. And for Andrew Winston it’s become abundantly clear that despite any political and social ideology that espouses the virtues of capitalism above all else green technology in commercial manufacturing and production is the best way to for businesses of every variety to assure...

Adventure Media Review, Environmental Protection, Film preview / 24.01.2012

Mr. Well's 4th grade class doesn't want the environmental message of the Dr. Seuss classic children's book "The Lorax" to be lost when the feature film premieres in March. So the Brookline, Massachusetts 10-year-olds are circulating a petition through Change.org to prompt producers to include conservation education materials on the movie's website and in the trailer.   "Adding environmental education to The Lorax movie website is important because this is the message of the book and it should be honored. Dr. Seuss wanted people to be inspired by The Lorax...

#ORShow, #ORWinter, Outdoor Recreation, Special Events, Winter / 23.01.2012

All I can say is wow! After 5 solid days of complete immersion into the Outdoor Retailer Winter Market I can finally come up for air and decompress my mind and body from the biggest most successful adventure snow sports tradeshow ever! With the alarm going off and 5:30 AM each morning and daily events keeping me up until after midnight I pretty much burned the candle at both ends. Unfortunately I’d neglected the Joy Trip Project blog in favor of Facebook and Twitter posts for the sake...

#ORWinter / 17.01.2012

It's finally snowing like it should in Madison, Wisconsin. Waiting to board a Frontier flight to Denver I'm told we're still cleared to take off. So I'm on my way to Salt Lake City bound for the Outdoor Retailer Winter Market That’s saying a lot because 2012 marks 20 years for me attending this biannual gathering of all things adventure. I quite literally own items of technical clothing that’s older than some of the top athletes on the snow scene today. But I’m thrilled for the opportunity twice each...

Food / 15.01.2012

I've been trying to make a decent sourdough bread for years. This weekend I think I finally succeeded. My wife Shamane, who's by far the better baker, had created a starter I was certain I must have murdered. Cultures of bacteria that make bread rise with life had thrived for weeks in our refrigerator. But I nearly laid waste to the entire population with a premature dose of salt in failed attempt at flavor. Fortunately for the bugs and my marriage  they survived to make frothy sponge of...

Adventure Media Review, Breaking News, Climbing, Magazines / 10.01.2012

Ventura, CA (January 9, 2012)— The recipients of the 2012 Mugs Stump Award were announced today. The award, sponsored by Alpinist Magazine, Black Diamond Equipment, Ltd., Mountain Gear, Patagonia, Inc., and W.L. Gore & Associates, Inc., was created in 1992 in memory of Mugs Stump, one of North America’s most visionary climbers. In the 20 years since its inception, the Mugs Stump Award has provided $324,000 in grants to small teams pursuing climbing objectives that exemplify light, fast, and clean alpinism.   The applications received for 2012 included many strong...