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The Joy Trip Project

Everest Gateway

Black Waters

Michigan Fly Fishing

Grand Canyon

The Joy Trip Project

The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

The Joy Trip Project

The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

Michigan Fly Fishing 2

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#ORSummer, Adventure Activism, Adventure Media Review, Art, Examiner.com, Outdoor Retailer, Special Events, Summer / 08.08.2011

With a record number of attendees and exhibitors there are several things you likely missed at this year’s Outdoor Retailer Summer Market. Among them are several unique expressions of art collected and curated by the creative connector Devaki Murch. Apart from all the cool equipment clothing and footwear on display in Salt Lake City over the weekend there was an exquisite array of original creations available for viewing and purchase. In an installation of the adventure inspired works of industry artists from across the country, show attendees were treated to a rare exhibit of paintings and sculptures that reflect the passion and vision that make the business of outdoor recreation possible.
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#ORSummer, Breaking News, Music, Outdoor Retailer, Special Events, Summer / 07.08.2011

Considering how late I went to bed last night, I’m up pretty early this morning. I wanted to make sure these photographs we’re sorted, edited and uploaded for you to enjoy. The Outdoor Industry All-Star Jam went off last night to a roaring crowd watching friends and colleagues strumming, drumming and singing their hearts out. With a day left to go at the Outdoor Retailer Summer Market this twice-annual event is my personal favorite of all the goings-on in Salt Lake City. As seven amateur bands take the stage our gathering of outdoor professionals and enthusiasts elevates to a fever pitch that is the ultimate celebration of the joyful active lifestyle we all share.

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#ORSummer, Adventure Activism, Environmental Justice, Outdoor Recreation, Outdoor Retailer, Summer / 01.08.2011

[caption id="attachment_5626" align="aligncenter" width="491" caption="portraits by Charlotta Janssen www.charlottajanssen.com"][/caption] In recent days environmental activist Tim DeChristopher began serving a two-year sentence in federal prison. Back in March the Utah economics student was convicted on two felony charges: making a false statement and violating laws on oil and gas leasing. He was also fined $10,000. Having disrupted a controversial auction to sell off the mining rights to public lands near two National Parks, DeChristopher committed in his words an act of civil disobedience in the hopes of doing good on behalf of the environment and future generations on this fragile planet.
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#ORSummer, #ORWinter / 25.07.2011

I believe that business can be an active force for good. And as I’m gearing up for the 2011 Outdoor Retailer Summer Market I’m excited about several emerging initiatives that blend commerce and philanthropy to achieve positive social change. By adding benevolent acts of good to their bottom line companies large and small can effectively contribute to the preservation of wilderness and the betterment of human lives.

            A grand ideal to be sure but since 2004 a marketing firm from my home base in Madison Wisconsin has contributed more $1.8 million in goods and services to support the work of over 100 non-profits. Knupp, Watson and Wallman (KW2) created a unique promotion vehicle to quickly build high quality advertising materials to help these charitable organizations tell their stories. Called Goodstock the annual event conjures up frantic storm of enthusiasm that is inspiring to behold. And I’m thrilled to announce that in 2012 the Outdoor Retailer Winter Market will host Goodstock as a four-day marketing experience live on the show floor.
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Adventure Media Review, Banff, Climbing, Interview, National Geographic, Podcast / 17.07.2011

  Many of us have a deep fascination with rock climbers. Big wall climbers in particular captivate our wonder and attention as we marvel that their daring feats of courage. And in the movie Alone on the Wall from Sender Films fans are introduced to a new breed of climber and the most breathtaking alpine style of all. Alex Honnold is one of those guys who has distinguished himself as a climber doing amazing things. Climbing the Yosemite big wall of Half Dome without a rope is what he’s best...

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