Outdoor Retailer

Commentary, Diversity, Outdoor Retailer / 11.07.2018

 More than 25 years ago I attended the Outdoor Retailer Show for the first time. It was in January of 1992 and I believe that it was in Reno, Nevada. I was 26 years old, just three years out of college, but I had spent much of that time working at the REI store in Berkeley. At the beginning of my career in the outdoor industry I made the rounds doing a variety of jobs ranging from retail to guiding. I even worked teaching classes in wilderness first-aid...

#ORWinter, Diversity, Life Out Loud, Millennials, Outdoor Retailer / 20.01.2017

[dropcap]O[/dropcap]n the last day of the 2017 Outdoor Retailer Winter Market I stood thumbing the screen of my iPhone. My 2:45 appointment was running a bit late, so I waited patiently killing time like a teenager slouched over my Twitter feed in front of The North Face booth. Looking up as he approached I caught the attention of Gear Junkie editor Sean McCoy. He strode over to ask me a question. “We’re still trying to give away the last of our Best-In-Show Awards,” he said. “What was the most...

Diversity, Magazines, New Century Vision, Outdoor Retailer, SNEWS / 01.07.2016

[caption id="attachment_2063885" align="aligncenter" width="536"] National Park Ranger Shelton Johnson welcomes visitors to Yosemite[/caption] Under my feeth the inflatable stand-up paddling board felt unsteady. The rushing water of the Colorado River took some getting used to as I marveled at the sheer walls of towering sandstone all around me. I feathered the blade of my paddle in sculling strokes to hold my position as the five boats in our party took up their positions behind me and we made ready to get underway. It was the third morning of a 16-day...

Adventure Activism, Commentary, Diversity, Outdoor Retailer / 03.08.2015

[caption id="attachment_2063178" align="aligncenter" width="489"] photo by John Maniaci[/caption]   Today is the launch of my first television commercial. I say first as if this will be the beginning in a procession of broadcast appearances, but as I indeed have a face for radio this could possibly be my last. So it goes. As it happens this week could actually mark instead the next phase of my rather sordid career. Through much of my life as The Outdoor Professional I’ve tried to stay pretty much invisible. My own story I prefer to...

#ORShow, #ORSummer, Business, Outdoor Retailer / 04.08.2014

The Outdoor Retailer Summer Market starts this week in Salt Lake City Utah and everyone is excited about the many new products on display at hundreds of booths across the Salt Palace and out in the Pavilions. With thousands of attractions to tantalize the attention of attendees each exhibitor will do all that they can to catch the eye of every passing buyer. But even with the latest in design innovation and state-of-the-art technology vendors will have to ply a little more creativity to bring more customers into...

#ORShow, #ORSummer, Business, Fly Fishing, Magazines, Outdoor Recreation, Outdoor Retailer, Summer / 21.07.2014

“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.” Henry David Thoreau ~ (1817 – 1862)Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to nature by a thin nylon filament. “It’s my escape, but it’s also my occupation,” Craig said as we cast our lines over the Wisconsin River. “It’s all about when that fish strikes and you know...