Make them want to Paddle – The Joy Trip Project
Swirling high water on the New River in Fayetteville, West Virginia got me pumped for the summer paddling season. Though heavy concentrations of silt churned the rapids a shade of brown like chocolate milk, a daytrip on a dozen miles of fast whitewater was all it took and I was hooked. I just wanted to paddle! My own enthusiasm for the sport was mirrored by an up-tick in sales of paddling equipment and accessories at the local shop in town Ace Adventure Gear. “We’re up remarkably from last year,” said assistant manager Brad Scott. “Some of it might be the economic downturn coming around. People might just want to recreate at something that doesn’t cost so much. It might even be because of the oil spill and people don’t want to go to the coast. Mainly I think it’s people who want to come in to learn a new sport.”
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