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The Business of Play

When Jeremy Collins received his trophy at the 2015 Outdoor Industry Inspiration Awards he took a few moments to acknowledge the many friends and colleagues who had inspired him. After 15 years working both as an artist and an athlete he received the support and encouragement of literally hundreds if not thousands of individuals who […]

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The Diverse Environmental Leaders National Speakers Bureau

In a Washington, DC hotel room I resigned myself to the image in the mirror. Years ago I swore among other things that I would never work a job that required me to wear a tie. And as I dressed for an appointment at the prestigious National Press Club in denim jeans, a long sleeve […]

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Booth Bait: Building Brand Buzz & Biz

The Outdoor Retailer Summer Market starts this week in Salt Lake City Utah and everyone is excited about the many new products on display at hundreds of booths across the Salt Palace and out in the Pavilions. With thousands of attractions to tantalize the attention of attendees each exhibitor will do all that they can […]

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Outdoor Retailer: Fly Fishing

“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.” Henry David Thoreau ~ (1817 – 1862) Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to […]

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Positive Retailer Outlook As OR Summer Market Approaches

On a singularly beautiful summer day, it’s hard to imagine spending even a single moment of it inside. But gathering in the final hours of the Outdoor Reps Association show in Madison, Wisconsin, retailers and sales professionals alike basked in the glow of flourescent lights at the Alliant Energy Center to conclude their business with […]

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Outdoor Retailer 2014 Day 1

After a really long day at the Outdoor Retailer Show I’m up early to head back over to the Marriott for the breakfast meeting of the Conservation Alliance. The keynote speaker is National Geographic Explorer in Residence Wade Davis. His book The Sacred Headwaters is an amazing photo essay that details the struggles of protecting […]

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Outdoor Retailer Setting Up

Even after all the preparation you can’t help but be a little thrilled when you dive into the fray. Pounding away at my laptop with just an hour before heading to the All-Mountain Demo at Solitude Ski Resort the 2014 Outdoor Retailer Winter Market is officially underway. My job is to report in realtime the […]

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Outdoor Retailer Social Media Master of Ceremonies

You gotta love it when “have fun” is written into your job description. Once again the Joy Trip Project has been tapped to manage the social media streams coming out of the Outdoor Retailer Winter Market. After 22 years of attending the largest backcountry recreation trade show in the world it’s kind of nice to […]

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Going Strapless~ a review of The MIO Alpha

Even back in the 90s when heart rate monitors came on the scene I really hated wearing a chest strap. Though you might garner a certain amount of street cred as a serious athlete for having that black ban of dedication just below your nipples I had a hard time keeping it up, especially when […]

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Outdoor Retailer 2013 Day Zero

The incredible energy has already begun at the Outdoor Retailer Summer Market in Salt Lake City Utah! Here is the first series of photos from the first two events the day before the start of the show on day Zero! The Joy Trip Project is made possible thanks to the generous support of MAKO Surgical Corp. […]

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