Business

#ORShow, #ORSummer, Business, Uncategorized / 04.08.2012

After the blistering heat of a long summer day, the cool water of Jordanelle Reservoir offered tremendous relief and an excellent day of paddling at the Open Air Demo during the 2012 Outdoor Retailer Summer Market. In anticipation of four days indoors doing business at the convention center in Salt Lake City, the organizers put together this annual event to offer action shop owners and buyers the chance to play outside and try the latest in recreation equipment. Just outside of Park City, Utah incredible weather and an...

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#ORShow, #ORSummer, Business / 30.07.2012

[caption id="attachment_7665" align="alignleft" width="300"] Water Stone Outdoors co-owners Kenny Parker (left) and Maura Kristler[/caption] As dealers of paddle sports and mountain gear make their way to Salt Lake City reports of their business offer a cautiously optimistic view of national sales trends. When the 2012 Outdoor Retailer Summer Market opens over the first week in August buyers will likely shift their focus from a wildly popular category in sudden decline and take a hard look at an old favorite that seems to be making a comeback. Sales of Vibram’s...

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Adventure Media Review, Business, Diversity, Kids in Nature, Outdoor Recreation / 05.04.2012

Recently outdoor shoemaker KEEN Footwear launched an ad meant to appeal to people who seldom see themselves depicted in nature. And in doing so the company made a rare overture of welcome to a much-underrepresented segment of our population committed to playtime outside, the African-American Family. As part of its campaign called “Recess is Back”, KEEN aims to encourage people from all walks of life to remember the importance of play. In a strategy designed to be as diverse as possible the new ad includes a black couple with...

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Business, Madison, Special Events / 29.03.2012

The ice is only just off the lakes in Madison Wisconsin. But paddlers of canoes and kayaks are eager to get out on the water. Every year usually on the first warm weekend in March thousands from throughout the Midwest gather to celebrate the bounty of the spring paddling season. The local gear shop called Rutabaga hosts the largest paddle sports expo in North America, an event so big it can only be called Canoecopia. Owner Darren Bush welcomes outdoor enthusiasts to Madison’s Alliant Energy Center for a full...

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Adventure Activism, Business, Charitable Giving, Climate Change, Environmental Journalism, philanthropy / 16.02.2012

[caption id="attachment_6864" align="alignleft" width="331" caption="Tim DeChristopher with Peaceful Uprising activists at Mountain Film in Telluride"][/caption] For his stand to protect wilderness environmental activist Tim DeChristopher got a two-year prison sentence. But the man trusted to manage the finances of his non-profit Peaceful Uprising walked away with considerably more. Steve Sugarman executive director of the fiscal sponsor organization the International Humanities Center is being sought in California by state and federal authorities. His group is believed to have misappropriated almost $1 million in charitable donations contributed to DeChristopher’s and more...

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Business, Environmental Journalism / 15.12.2011

Outdoor clothing maker Patagonia surprised holiday shoppers with a compelling ad in the New York Times. “Don’t Buy This Jacket” the headline read on November 25th, the day after Thanksgiving, also known as Black Friday. Hoping to move business well out of the red, big national retailers offered up equally large discounts to lure customers in droves. Many customers, excited to pick up a few bargains, camped out overnight to be among the first in line when retail doors opened, well before dawn. For many it’s an annual Yuletide...

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