Business

Business, Climate Change, Cool on Kickstarter, Environmental Journalism, Green Economics, Interview, Magazines, Stand Up Paddling, SUP The Mag.com / 15.01.2013

Growth in the world of SUP takes shape in all forms and Ryan Wibeck’s Carve Industries of Lyons, Colo. is making a bold statement through a line of handmade standup and surfboards made exclusively from wood of beetle-killed pine trees. As climate change and a warming planet make the weather more hospitable to the dreaded pine beetle, it’s continuing to lay waste to millions of trees across the west. Surrounded by a tremendous fire hazard, as well as an overwhelming surplus of perfectly good wood, land owners and the local bureau...

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Adventure Activism, Business, Charitable Giving, Diversity, Environmental Protection, Kids in Nature, Outdoor Recreation, Outdoor Retailer, philanthropy, Sierra Club / 27.12.2012

  On a Saturday in early fall 2012 environmental activist Christian Alvarado dedicated a few hours of his time in service to nature. He lead a group of students on a work project to clean up trash and remove graffiti along the banks of the Connecticut River. Helping to restore the esthetic beauty of Riverside Park near his home in Hartford, Connecticut this part-time student and aspiring filmmaker serves as a role model to empower a new generation of young people to protect the world in which they live. Alvarado,...

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Business, Gear Review, Magazines, Stand Up Paddling, SUP The Mag.com / 12.12.2012

After three years on the same standup board, it was time for an upgrade. When it comes to my personal equipment, I need to know that the gear will make a difference before I make an investment in something more advanced. Still uncertain of my paddling skills and relative fitness, I’m never completely sure that I’m not the problem. Long, slow training days trading strokes on the water made me want some kind of change. But when I ventured out for the first time on the Cross-Fit SUP...

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Adventure Media Review, Breaking News, Business, Highlining, Photography, Reel Rock Film Tour / 29.11.2012

Whenever you deal with something everyday you're bound to lose perspective. And chances are you'll forget that not everyone is so intimately familiar with the subject matter that occupies much of your professional life. That's why I'm always pleased to see major news organizations devote a few minutes of airtime to the relatively obscure topic of adventure media. Today the program CBS This Morning aired a short feature on Peter Mortimer and his work at Sender Films. Likely tipped off by national news items that appeared in recent...

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Adventure Media Review, Art, Breaking News, Business, Photography / 25.10.2012

A cohort of the outdoor industry's leading photographers are joining forces to create an earthshaking consortium of adventure mediamaking. The Tectonic Media Group is a top flight collaboration of talented artist/athletes that includes Jimmy Chin, Tyler Stableford, Corey Rich and Jeff Curtes. An adjunct to Novus Select, a New York-based photography agency, the new organization has created a talent pool to take full advantage of the depth and breath of multimedia resources now in high demand. "Outdoor photography has always been a strength of Novus. But we really wanted...

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#ORShow, #ORSummer, Business, Millennials / 07.08.2012

When you're looking for answers sometimes it pays to ask a few questions. As action sports shop owners and product manufacturers look to figure out the purchasing priorities of an emerging generation of young consumers the researchers at TRU offer up some valuable insight into the minds of 20-somethings known as Millennials. Hosted by The North Face and the Outdoor Industry Association at the 2012 Outdoor Retailer Summer Market, leading analyst Michael Wood shared the findings of an extensive survey that only scratches the surface of a market...

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