Business

I spent more than a week trying to get Chris Keyes to return my calls. So when the senior editor at Outside Magazine reached out to shake my hand during the breakfast meeting of the Conservation Alliance I was naturally thrilled. It’s at these events during the Outdoor Retailer Summer Market when the distance between professional relationships shrinks and contact can be made face to face. But the depth and strength of any relationship should never be taken for granted. And as I discovered it’s usually best to truly connect with a person before you try to game an exchange of business cards into something more than the meeting of two people.