Outdoor Recreation

Adventure Media Review, Business, Diversity, Kids in Nature, Outdoor Recreation / 05.04.2012

Recently outdoor shoemaker KEEN Footwear launched an ad meant to appeal to people who seldom see themselves depicted in nature. And in doing so the company made a rare overture of welcome to a much-underrepresented segment of our population committed to playtime outside, the African-American Family. As part of its campaign called “Recess is Back”, KEEN aims to encourage people from all walks of life to remember the importance of play. In a strategy designed to be as diverse as possible the new ad includes a black couple with...

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Adventure Media Review, National Parks, Outdoor Recreation, Running, Ultra Running / 20.02.2012

Aspiring ultra-distance runner Ryan Mills has the best of intentions. The name of his quest project notwithstanding he hopes to raise awareness for the importance of leading an active lifestyle and putting an end to a coach-bound existence. “A Rude Awakening” is an enterprise that aims to aggressively demonstrate how time outside can motivate a dramatic change. Making his way on foot over 184 miles through the scorching desert of Death Valley National Park Mills wants to show the glaring contrast between a life confined to urban jungles...

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#ORShow, #ORWinter, Outdoor Recreation, Special Events, Winter / 23.01.2012

All I can say is wow! After 5 solid days of complete immersion into the Outdoor Retailer Winter Market I can finally come up for air and decompress my mind and body from the biggest most successful adventure snow sports tradeshow ever! With the alarm going off and 5:30 AM each morning and daily events keeping me up until after midnight I pretty much burned the candle at both ends. Unfortunately I’d neglected the Joy Trip Project blog in favor of Facebook and Twitter posts for the sake...

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Adventure Activism, Adventure Media Review, Cycling, Film preview, Outdoor Recreation, People with disabilities, Television / 21.12.2011

True heroes perform acts of courage. Those who accomplish great athletic feats within their natural abilities are certainly to be admired. But it’s the one who exceed his limitations, going way outside his comfort zone to achieve his goals with little certainty of success that deserved to be called a hero. Struggling against the symptoms of Parkinson’s Disease Kelly Lane of Rapid City South Dakota took part in a bicycle ride across his state covering more than 600 miles. Appearing in the NBC Universal Sports television series by adventure...

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Adventure Activism, Adventure Media Review, Cycling, Outdoor Recreation, Photography / 30.11.2011

Back in January I reported on the plans of photojournalists Alan Winslow and Morrigan McCarthy to map the minds of young people around the world. Riding bicycles from Anchorage, Alaska the two are peddling across 50 countries and over 30,000 miles on an expedition to discover what their 20-something peers are thinking about. The Geography of Youth project began in July and I managed to catch Morrigan on the phone for an update as she and Alan made their way across the boarder into Mexico. “We’ll cruise through Central and South America and then we head on to Africa,” she said.
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