For almost six years the ad firm Knupp, Watson & Wallman has provided free marketing and advertising assistance to non-profits throughout Dane County. In an annual 24-hour marathon event called Goodstock, the company rallies its staff of creatives to develop top quality, high impact promotional materials to boost the good work of charitable organizations in need. Having developed a program that successfully leverages the philanthropic power of publicity KW2’s Goodstock is now being duplicated by other ad firms in the U.S. and Canada.
Can the power of celebrity bring more people of color into the National Parks? Yosemite Ranger Shelton Johnson thinks so and now that he’s grabbed the attention of talk show host Oprah Winfrey momentum is building to invite the rap star Snoop Dogg to go camping. A petition is being circulated in the hopes of enticing the urban music icon into the wild.
Outsiders in an outsiders' sport that's outside totally rock the triple entendre
The short film Cross Country Snowboarding takes a special jury prize at the Banff Mountain Film Festival. Devotés of either sport will likely cringe but it's worth the laugh.