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The Joy Trip Project

The Joy Trip Project

The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

The Unhidden Minute

The Joy Trip Project

The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

by James Edward Mills

Parks Paid Forward

Parks Paid Forward

Black Waters

Everest Gateway

Creatives of Color

JTP VW Images 001

Sponsored by Volkswagen of America

/ 8 / 8
Adventure Media Review, Film Review, Kids in Nature / 10.04.2012

A new short film by Nirvan Mullick could make you rethink what it means to play outside. Caine's Arcade is a heartwarming true story about a 9-year-old boy who turns his dreams into reality with a couple of cardboard boxes and a roll of packing tape. In a world where children often restrict their play to commercially derived electronic games it's encouraging to see the creation of games born of imagination and the selfless desire to share fun. Caine Monroy is a little boy in East Los Angeles who...

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Breaking News, Social Media, Sustainable Living / 10.04.2012

Everyone needs a burst of energy. But who would have thought it would take the form of an actual battery! Today I’m very pleased to announce that Rayovac has signed on as a major sponsor of the Joy Trip Project. Starting next week reporting on the business art and culture of the sustainable active lifestyle will be supported in part by this Madison, Wisconsin-based provider of portable energy and light solutions. "It is important for us to work on projects that push the limits of products or ideas," said...

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Adventure Media Review, Business, Diversity, Kids in Nature, Outdoor Recreation / 05.04.2012

Recently outdoor shoemaker KEEN Footwear launched an ad meant to appeal to people who seldom see themselves depicted in nature. And in doing so the company made a rare overture of welcome to a much-underrepresented segment of our population committed to playtime outside, the African-American Family. As part of its campaign called “Recess is Back”, KEEN aims to encourage people from all walks of life to remember the importance of play. In a strategy designed to be as diverse as possible the new ad includes a black couple with...

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Adventure Media Review, Book Review, Environmental Protection, Green Economics / 02.04.2012

The problem with the American dream is too often we’re caught sleeping. At the very least we let our attention wander in the bliss of freedom as the things in life that matter most fail neglected or are simply taken away. In his new book former special adviser to the Obama White House Van Jones drafts a thoughtful plan for the reconstruction of simple American ideals and principles that secure the dream of a better life for everyone willing to work hard and play fair. With a vision centered...

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Adventure Media Review, Cool on Kickstarter, Gear Review, Photography / 30.03.2012

Cameras built into the latest iPhones offer incredible resolution. Taking high quality photographs and videos has never been easier. But a new product being promoted on Kickstarter offers a very cool bit of technology to remotely control your iOS devise and make something great even better. The Galileo attaches to your phone and tripod so that users can rotate, pan and zoom the camera wirelessly. Cutting down on shaky images common to handhelds this compact gadget can be guided nearby or over the Internet from anywhere...

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Business, Madison, Special Events / 29.03.2012

The ice is only just off the lakes in Madison Wisconsin. But paddlers of canoes and kayaks are eager to get out on the water. Every year usually on the first warm weekend in March thousands from throughout the Midwest gather to celebrate the bounty of the spring paddling season. The local gear shop called Rutabaga hosts the largest paddle sports expo in North America, an event so big it can only be called Canoecopia. Owner Darren Bush welcomes outdoor enthusiasts to Madison’s Alliant Energy Center for a full...

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