Reporting on the Business, Art and Culture of the Active Lifestyle
by James Edward Mills
Parks Paid Forward
Learn MoreWith a surfboard in one hand and a long paddle in the other seven fierce competitors dashed across the sand and plunged headlong into the breaking waves. Mounting their boards each stand up paddler dug into the churning water with powerful strokes charging pell-mell toward the horizon and a distant buoy for the first turn. The race was on. Along the shoreline a crowd of spectators cheered above a howling wind and the thunderous roar of the crashing tide. On this broad expanse of beach under a deep blue sky you’d never know you were in Wisconsin.
This pre-edit new gear round up by James Edward Mills was originally posted in the B.O.S.S. Report
In an industry driven for so long by innovation it’s ironic to discover that as technology changes a great many things remain the same. Equipment meant to get people outdoors aims simply to provide comfort and security while hauling supplies, creating shelter, preparing food or bedding down for the night. Of course new products introduced at the 2010 Outdoor Retailer Summer Market offered many of the technical advances one typically expects from the world’s leading gear manufacturers. But a recurring theme throughout most presentations included an apparent desire to return to the core values behind the creation backpacks, tents, cooking supplies and sleeping bags. The latest outdoor gear is getting back to the basics. [caption id="attachment_3749" align="alignleft" width="258" caption="The Jansport Versteeg"][/caption]
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