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Patagonia Greening Youth Partnership

The outdoor apparel and equipment brand Patagonia aims to create a more diverse workforce. In order to recruit and retain people of color in ways that are authentic and in keeping with its culture the company has forged a relationship with a nonprofit based in Atlanta that helps underrepresented children, teens and young adultsĀ  become […]

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Best-In-Show ~ Diversity and Inclusion

On the last day of the 2017 Outdoor Retailer Winter Market I stood thumbing the screen of my iPhone. My 2:45 appointment was running a bit late, so I waited patiently killing time like a teenager slouched over my Twitter feed in front of The North Face booth. Looking up as he approached I caught […]

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The Millennial Path to Purchase

When you’re looking for answers sometimes it pays to ask a few questions. As action sports shop owners and product manufacturers look to figure out the purchasing priorities of an emerging generation of young consumers the researchers at TRU offer up some valuable insight into the minds of 20-somethings known as Millennials. Hosted by The […]

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