Millennials

Breaking News, Diversity, Greening Youth Foundation, Millennials, SNEWS / 19.03.2017

The outdoor apparel and equipment brand Patagonia aims to create a more diverse workforce. In order to recruit and retain people of color in ways that are authentic and in keeping with its culture the company has forged a relationship with a nonprofit based in Atlanta that helps underrepresented children, teens and young adults  become stewards of the environment. The Greening Youth Foundation (GYF) provides cultural resources and guidance to  assist aspiring students, many of whom are African-American or Hispanic, in becoming knowledgeable of the natural systems that...

#ORWinter, Diversity, Life Out Loud, Millennials, Outdoor Retailer / 20.01.2017

[dropcap]O[/dropcap]n the last day of the 2017 Outdoor Retailer Winter Market I stood thumbing the screen of my iPhone. My 2:45 appointment was running a bit late, so I waited patiently killing time like a teenager slouched over my Twitter feed in front of The North Face booth. Looking up as he approached I caught the attention of Gear Junkie editor Sean McCoy. He strode over to ask me a question. “We’re still trying to give away the last of our Best-In-Show Awards,” he said. “What was the most...

#ORShow, #ORSummer, Business, Millennials / 07.08.2012

When you're looking for answers sometimes it pays to ask a few questions. As action sports shop owners and product manufacturers look to figure out the purchasing priorities of an emerging generation of young consumers the researchers at TRU offer up some valuable insight into the minds of 20-somethings known as Millennials. Hosted by The North Face and the Outdoor Industry Association at the 2012 Outdoor Retailer Summer Market, leading analyst Michael Wood shared the findings of an extensive survey that only scratches the surface of a market...