Booth Bait: Building Brand Buzz & Biz – The Joy Trip Project
The Outdoor Retailer Summer Market starts this week in Salt Lake City Utah and everyone is excited about the many new products on display at hundreds of booths across the Salt Palace and out in the Pavilions. With thousands of attractions to tantalize the attention of attendees each exhibitor will do all that they can to catch the eye of every passing buyer. But even with the latest in design innovation and state-of-the-art technology vendors will have to ply a little more creativity to bring more customers into...
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