Patagonia Greening Youth Partnership – The Joy Trip Project
The outdoor apparel and equipment brand Patagonia aims to create a more diverse workforce. In order to recruit and retain people of color in ways that are authentic and in keeping with its culture the company has forged a relationship with a nonprofit based in Atlanta that helps underrepresented children, teens and young adults become stewards of the environment. The Greening Youth Foundation (GYF) provides cultural resources and guidance to assist aspiring students, many of whom are African-American or Hispanic, in becoming knowledgeable of the natural systems that...
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