Reporting on the Business, Art and Culture of the Active Lifestyle
by James Edward Mills
The social media mainstream is a force to recon with. In a crashing wave of millions individuals are making their opinions known around the world. Using Internet-ready smartphones, laptops and other web surfing devices Bloggers, Tweeters, Facebookers, Flickrphiles, Podcasters and YouTubers set the course of the info-stream even while they’re navigating it. With clever ideas expressed in less than140 characters or lengthy web log commentaries these jacked-in data hawks are moving the flow of conversation to new and exciting places. The best and brightest among them are the influencers, those individuals whose content is thoughtful, compelling and worth passing along to others.
It’s these influencers that I follow to keep up to speed on what’s going on in the world outdoors. Even though they’re fully wired, outdoor influencers can put their gizmos down long enough to get outside for a long trail run, a mountain bike ride, a few telemark turns or even just a dogwalk to the local farmer’s market. When they come back they post their experiences to share with others and fuel the conversation. And now as a new media analyst for Channel Signal I’m looking to connect with as many outdoor influencers as I can. I know quite a few, but I aim to find more, many, many more.
Cable Wisconsin-The weather application on my iPhone says it’s 4 degrees above zero. But spirits in Northern Wisconsin are high. With full sun and no wind the “Joy Index” makes it feel like 20 as the 10th Annual 24-Hours of Telemark Cross Country ski race gets underway.