Reporting on the Business, Art and Culture of the Active Lifestyle
by James Edward Mills
Spurred by first-time prize package including a design contract and cash prizes, San Francisco State University student designer Amy Dorie won Project OR Cycle 7 at Outdoor Retailer Summer Market 2011 with a woman's outfit, inspired by the outdoors and the Aventura brand.
Designed and constructed during the intense 48-hour concept-to-prototype student design competition, Dorie's prototype garments earned her a $5,000 Aventura design contract for the Spring 2013 line, a $2,500 donation to San Francisco State University design school's student outplacement program, a profile in Textile Insight and an all-expense paid trip to Winter Market 2012.
"I feel so fortunate to have been a part of Project OR," said Amy Dorie, winner of Project OR Cycle 7. "Preparing for the competition, collaborating with the judges and designers onsite, and now meeting so many people in the industry has been invaluable."
Considering how late I went to bed last night, I’m up pretty early this morning. I wanted to make sure these photographs we’re sorted, edited and uploaded for you to enjoy. The Outdoor Industry All-Star Jam went off last night to a roaring crowd watching friends and colleagues strumming, drumming and singing their hearts out. With a day left to go at the Outdoor Retailer Summer Market this twice-annual event is my personal favorite of all the goings-on in Salt Lake City. As seven amateur bands take the stage our gathering of outdoor professionals and enthusiasts elevates to a fever pitch that is the ultimate celebration of the joyful active lifestyle we all share.