The Joy Trip Project and Channel Signal want to connect with the connectors
The social media mainstream is a force to recon with. In a crashing wave of millions individuals are making their opinions known around the world. Using Internet-ready smartphones, laptops and other web surfing devices Bloggers, Tweeters, Facebookers, Flickrphiles, Podcasters and YouTubers set the course of the info-stream even while they’re navigating it. With clever ideas expressed in less than140 characters or lengthy web log commentaries these jacked-in data hawks are moving the flow of conversation to new and exciting places. The best and brightest among them are the influencers, those individuals whose content is thoughtful, compelling and worth passing along to others.
It’s these influencers that I follow to keep up to speed on what’s going on in the world outdoors. Even though they’re fully wired, outdoor influencers can put their gizmos down long enough to get outside for a long trail run, a mountain bike ride, a few telemark turns or even just a dogwalk to the local farmer’s market. When they come back they post their experiences to share with others and fuel the conversation. And now as a new media analyst for Channel Signal I’m looking to connect with as many outdoor influencers as I can. I know quite a few, but I aim to find more, many, many more.
Jennifer Jones Austin is a complete stranger to me. But in the coming months you’re going to hear me talk a great deal about people just like her. At the age of 41 this mother of two is suffering from leukemia. Though with this serious form of cancer Jennifer’s prospects for survival will increase dramatically if she receives a bone marrow transplant.
But first she needs a donor. A successful transplant requires a very specific tissue match. The most likely donor candidate will be a person who shares her genetic ancestry. Unfortunately, African-Americans represent only 2 percent of the pool of registered donors in the United States. The chances of Jennifer finding a match are quite low.
When it comes to social media we all have to make ourselves heard above the noise of the roaring crowd. As we head to Salt Lake City this week for the 
Everyone has a unique perspective. From the vantage point of one’s life experience most anyone can lend his or her view to create a complete picture of the world. If 20 years in the Outdoor Industry has taught me anything it’s that no one person has a lock on the news and information of the day. It helps to track multiple sources to have a clear idea of what’s going on.
There are literally thousands of new products coming out on the market for 2010. And everyday there are subtle shifts in the attitudes of people who live work and play in the outdoors. And with the advent of social media platforms like Twitter, Facebook, Flickr and You Tube we now have the ability to take many points of view and share them simultaneously.
Using sophisticated monitoring tools, at
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