America’s Great Outdoors Diversity Initiative

America’s Great Outdoors Diversity Initiative

Protecting the environment for future generations is great idea. In fact it’s a notion so simple that you might wonder why it took a White House committee 10 months, 52 public listening sessions and a 116-page document to express what any lover of nature knows by heart. Unveiled in February by President Obama, America’s Great Outdoors report offers a comprehensive list of recommendations to preserve wilderness and recreation areas throughout the United States for decades if not centuries to come. It’s a thorough series of proposals that provide logical solutions that aim to engage more citizens in outdoor activities. But this plan, ironically devised by the most racially diverse administration in our nation’s history, seems to neglect an excellent opportunity to make the great outdoors more relevant to the fastest growing segment of the U.S. population: people of color.

To be fair AGO is a bold and ambitious initiative. Launched in April of 2010 the program as outlined in its executive summary identifies 10 eco-boosting opportunities that include the creation of jobs, improved access to wilderness, support of stewardship programs, engaging youth and the establishment of urban parks. Each aspect of the report implies direct community involvement and recommends specific tactics that aim to raise awareness for the importance of environmental protection. But nowhere in the summary is there detailed explicitly the intention to reach out to segments of the population traditionally underrepresented in outdoor recreation, specifically African-Americans, Hispanics, Asians, Native-Americans and other ethnic minorities.

Despite its inclusive language, the AGO report fails to acknowledge and aim to rectify the disproportionate involvement of non-white people in outdoor recreation and environmental conservation. For decades, studies have shown that the number of minorities who visit national, state and local parks are conspicuously low relative to their percentage of the population. The same is true for membership in wilderness protection organizations. If this trend continues, as demographics in the U.S. shift to favor a non-white majority, it stands to reason that within two generations a constituency of citizens who support environmental preservation will be too small to enact legislation and allocate municipal funds to maintain wilderness areas into the future.

The AGO program provides a road map to move conservation efforts forward through the next century. With an emphasis on the interests of young people and their passionate desire to create a sustainable society surrounded by a thriving natural environment this plan could prove infinitely successful. And all that remains is take the final step to toward defining a message that is inclusive to the U.S. population as a whole, to create what might be called America’s Great Outdoors Diversity Initiative.

“The AGO concept is a great opportunity to get more people outdoors,” said Bill Gwaltney Assistant Regional Director for Workforce Enhancement at the National Park Service in Denver. “But in order for it to be truly successful we have to make those opportunities real for previously underrepresented communities.”

Without changing any of the goals or principles laid out in the AGO report an added recommendation could include the creation of outreach initiatives that specifically target communities of color.

“The face of America is changing,” Gwaltney said. “Every policy will have to keep this in mind, not for political reasons but for practical reasons. We still live in a hyphenated America.”

Diversity initiatives to bring more minorities into outdoor recreation will have to utilize non-traditional methods of communication to reach a new audience. Magazine and television ads aimed at environmentally conscience consumers won’t cut it. Gwaltney and others suggest that communities must be engaged directly, using language and images they can relate to.

“If we’re not going to ethnic specific media to get this message out,” Gwaltney said, ‘we’re not in the game.”
Nina Roberts, an associate professor in the depart of recreation at San Francisco State University, said that while casting a broad net to appeal to all Americans the AGO could be missing a very important opportunity.

“My question to the powers that be is: are they being intentional with messaging?” Roberts asked in an email. “I think the ultimate communication channels and any outgrowth of programs and/or initiatives must include racial/ethnic minority communities.”

The concern among many who follow diversity issues in the conservation movement is that very little could change. Despite the AGO’s goals the message of wilderness preservation could continue to circulate exclusively through its well established audience, college-educated, socially mobile, economically secure white people over the age of 30. But activists like Juan Martinez, coordinator of the Children & Nature Network in Los Angeles believe that the plan’s focus on young people could provide all the diversity it needs.

“This is the most diverse, most community oriented, the most service oriented generation ever,” Martinez said. “That’s the key, that’s the difference. In the past when there has been a focus on the environment there hasn’t been a focus on the youth.”

The new generation of youth who will lead the emerging demographic of a non-white majority may simply make race and ethnicity irrelevant.
“Young people today are self-identifying less and less as a particular ethnicity,” Martinez said. “They’re not checking the box, African-America, Latino, or what have you. They’re more embracing intergenerational communication connecting with their peers across racial lines.”

And as environmental protection rises in the estimation of our youth, this growing ethnically diverse cohort will undoubtedly lead the way forward. But we cannot take that for granted. Just as we are taking proactive steps to preserve the integrity of our land, air and water, we should be equally diligent to ensure that those who enjoy these natural resources include all segments of the U.S. population. As America’s Great Outdoors initiative gets underway it stands to reason that a conservation movement that reflects the diversity of our nation is a critical aspect of this program that cannot be denied.