A detailed summary of the social media conversation during the outdoor industry winter trade show By Channel Signal Analysts James Mills, David Sweeney and Paul Kirwin At the 2010 Outdoor Retailer Winter Market boosters of specialty products and services had a unique opportunity to participate in a conversation about the show, brands and events. Broadcast over the #ORWinter Twitter feed hosted and monitored by Channel Signal, even outdoor professionals who couldn’t attend the event were able to login and share the flow of information “From my perspective, it...
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