Outdoor Influencers worth following #ORWinter

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Everyone has a unique perspective. From the vantage point of one’s life experience most anyone can lend his or her view to create a complete picture of the world. If 20 years in the Outdoor Industry has taught me anything it’s that no one person has a lock on the news and information of the day. It helps to track multiple sources to have a clear idea of what’s going on.

There are literally thousands of new products coming out on the market for 2010. And everyday there are subtle shifts in the attitudes of people who live work and play in the outdoors. And with the advent of social media platforms like Twitter, Facebook, Flickr and You Tube we now have the ability to take many points of view and share them simultaneously.

Using sophisticated monitoring tools, at Channel Signal we can effectively track the course, speed and heading of emerging trends in the world of outdoor recreation and report on what we find. Despite the technology though, at the heart of our analyses are the thoughts and opinions of very smart and knowledgeable people we follow online. Most are reporters. Many are sponsored athletes. Some are just ordinary people with a passion for technical gear and life in the wild world. Each writes about his or her experiences on a blog, web site, podcast or twitter feed. All have the ability to influence others and help them come to a better understanding of the rapidly changing landscape of outdoor recreation

Over the next several weeks during and after the Outdoor Retailer Winter Market there are several individuals I plan to follow. Each is skilled at sharing their ideas on the things they discover.  The 20 outdoor influencers below are currently at the top of my list. What do you think? Anyone I missed. Feel free to add a few of your own in the comments section. If there’s someone you think that should be on this list that’s not be sure to let me know. Anyone you think shouldn’t be on this list? Tell me why, but make it good. These 20 men and women (listed alphabetically by Twitter name) are standout influencers and all have done a great deal already to move the conversation forward.


climber | backpacker | almost skiier | wannabe mountaineer | TerraMar guide | introvert w/extrovert tendencies | NOT affiliated w/AdventureGirl.com



“The blog for real outdoor adventure–news, gear, people, photography, outdoor iPhone apps, more—by National Geographic ADVENTURE’s West Coast editor.”



“Speaker, Alzheimer’s Advocate, Mountaineer at www.alanarnette.com”


http://twitter.com/cupcakemafia “I like to read, watch horror movies,bike, climb, hike, knit, and volunteer. I love to indulge in yoga and cupcakes”


http://twitter.com/DerrickQuix Quixotic Kayaking & Paddle Mythology



“Voice of adventure, face of misadventure”



“climber, BASE jumper, wingsuit flyer, blogger and writer. friend of dogs!”



” I’m a multimedia editor/project manager at Backpacker, Bicycling, and Mountain Bike magazines. Expert in GPS, maps, and mobile content.”


“Rock climber, trail/road runner, attorney, occasional knitter, lover of Scotch, toast and PIE!…It’s your hand, Buckaroo.”            http://www.bluemonkeygirl.com/


Outdoorafro where black people and nature meet



“Husband, father, artist, rock climber, runner, swimmer, photographer, anarcho-capitalist. I live for my wife and daughter. They are my moon and my sun.”



” Writer, disruptive presence, devil’s advocate (the devil, on occasion), snarkmeister, hash tag abuser in a 10 step program because I can’t commit to 12.”



“Climber, outdoors gal, graphic designer, photographer, writer, entrepreneur, geek, gamer”



“Climber & business geek. Founder of @massivemouse, partner at @amblermw, creator of @getgoodnick”



Social artist/architect; conscious evolutionary; designing new social DNA; collective intelligence practitioner; visionary; innovation strategist; thrivability


The most trusted outdoor and fitness industry news source since 1984



“Writer, climber, blogger, lawyer. I’m like an onion, so many layers.”



News on emerging companies and technologies in the sports industry.



“Journalist (outdoors, gear, adventure). Founder and Editor, GearJunkie.com. Contributor to New York Times. Runner, skier, cyclist, father, husband. Minnesotan.”



We’re brand evangelists and business consultants for the outdoor industry.


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I’m a freelance journalist that specializes in telling stories about outdoor recreation, environmental conservation, acts of charitable giving and practices of sustainable living.

  • i am honored to be included on your list of twitter dynamos!

  • I’m also honored to be on your list, James … and wanted to share two up-and-comers with you.

    Luke Stefurak (@lstefurak) and Lizzy Trower (@lizzy_t) have a blog called Dream in Vertical… newly relocated to http://www.dreaminvertical.com/ . Luke and Lizzy are young (at least, younger than us) climbers who’ve charted their course from newbie to now — both — accomplished climbers through their trip reports, gear reviews, and photo posts. Out of all the climbing blogs out there, theirs (and their twitter feeds) are among my favorites.

    Enjoy… 🙂

  • I am excited to see if there are any real leaps forward in terms of technology, products, fabrics, etc. And to meet face to face all the digital avatars! Should be a fun show.