SUP Shop Talk: Paddleboard Specialists – The Joy Trip Project
SUP evangelist Gary Stone has been in business since 1984. His shop Paddleboard Specialists is a fascinating study in the course of evolution surf sports has taken to transform itself into a popular activity with broad appeal. Originally at a retail location called Isthmus Sailboards in Madison, Wisconsin, Stone started off selling boards for windsurfing. By 1996, Stone opened shop in a new spot where he could service a growing national audience by way of mail order, and today, Isthmus Sailboards is a remote showroom. Stone does a steady...
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