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The Joy Trip Project

The Joy Trip Project

The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

The Joy Trip Reading Project

Black Waters

The Joy Trip Project

The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

by James Edward Mills

Everest Gateway

Creatives of Color

JTP VW Images 001

Sponsored by Volkswagen of America

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Bikes, Madison / 14.06.2009

  IMG_6695 Late last night we heard a crash. Must have been about 2 in the morning. My wife and I thought it was kids playing with fireworks in the cemetery behind our house. That's not an unusual sound to hear this close to July 4th. Beats the hell out of the sound of gunfire. After the dogs stopped barking we rolled over and went back to sleep. But when we woke up this morning we discovered one of the huge maple trees in our back yard had lost a limb. It had to be 40 inches in diameter at its base and its mass of branches and leaves completely covered the Capital City bike path.
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Uncategorized / 11.06.2009

The Madison bike community gathered in a celebration of culture Thursday evening at Revolution Cycles, 2330 Atwood Ave. Local devotes of bicycle transport showed off their rides and a new line of fashion forward clothing by designers Becky Heller and Jess Neumann for the progress female cycling socialite.   Click here for more photos>>...

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Uncategorized / 11.06.2009

[caption id="attachment_143" align="alignleft" width="145" caption="Peter Takeda"][/caption] [caption id="attachment_142" align="alignleft" width="144" caption="Nick Rosen"][/caption] [caption id="attachment_141" align="alignleft" width="145" caption="Mick Follari"][/caption] Climber and adventure journalist Peter Takeda reports on his Facebook page today that the bodies of friends Jonny Copp and Wade Johnson have been recovered after an avalanche in China. Micah Dash, the third member the of team lost over the weekend on Mount Edgar, is still missing and presumed dead. The climbers were on assignment in the Southwestern Siuchan Province with Sender Films, makers of adventure movies . Takeda, a resident of...

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Capital Region Business Journal, Magazines, Public Radio, Wisconsin Public Radio / 09.06.2009

[caption id="attachment_115" align="alignleft" width="300" caption="David Overlin receives $10 to give away at Summit Credit Union in Fitchburg"]Click here to play audio: Pay It ForwardDavid Overlin receives $10 to give away at Summit Credit Union in Fitchburg [/caption] This story aired June 9, 2009 on Wisconsin Public Radio James_001>> Several weeks ago David Overlin was given a $10 bill. He was one of few thousand people in Southern Wisconsin asked by Summit Credit Union to pay the money forward. In other words, Overlin was tasked with giving the cash away to someone who could use it more than he could.
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Capital Region Business Journal, Magazines / 08.06.2009

Team-Joy-TripThere’s a fabulous business over in the Allied Drive community, just south of the Belt Line Highway called Dream Bikes. What’s really amazing about this little company is that it combines just about everything that The Joy Trip Project is all about. Supported by Trek Bicycle, Dream Bikes gets low-income families and individuals into the sport of cycling while providing practical job skills training. Young people from this economically challenged part of town not only get access to gainful employment, but they’re exposed to a healthy lifestyle activity that lets them enjoy recreation time outdoors. Working in conjunction with the Boy & Girls Club of Dane County, Dream Bikes provides both its customers and employees with exercise and non-polluting, sustainable transportation to school, work and play. A micro-lending program offers free financing toward to purchase of a bike for those with limited ability to pay. And because they specialize in used bicycles, the company helps to recycle and repurpose old equipment that might otherwise be left to rust in dusty basements or worse area landfills. Dream Bikes offers a great community service.
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Commentary / 07.06.2009

I’d been feeling inadequate. In my wanderings through the twitterverse it had become clear to me that I just didn’t measure up.  Out there were tweeters far more potent than I am with big followings. I had twitter envy. Tweeters with followings of 22,000 or more were making time with huge audiences of twitterotti. And all those tweetile enhancement posts just made me feel all the more self-conscious and insecure. “Want to grow your following? We can help.” “Grow your following and extend your reach. It’s easy.” “Like to have a bigger following every morning when you get up? Let us show you the way.” They say the first step in finding a solution is realizing that you have a problem. “My name is James. And I have a small following.” Hey, tweetile dysfunction is nothing to laugh at. Your ability to tweet effectively defines who you are in the world of online media. Earlier this week I approached a major product manufacturer in the hopes that they might sponsor my blog. When the director of public relations asked, “So how big is your following?” I immediately changed the subject too embarrassed to answer. “It’s OK,” she said. “It happens to everyone.” The size of your following ultimately determines whether or not people will take you seriously. Your following is crucial if you expect more people to view and pass along your messages. It was obvious to me that if I was going be an engaging and compelling producer of new media I had to invest in tweetile augmentation.
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