Conservation – Consciousness Runs Deep fly fishing inspired hip hop poetry

The poetic grace of fly fishing matches pace with the rhymes and rhythms of hip-hop in a short film by Soul River entrepreneur Chad Brown. Released back in June this beautiful depiction of urban culture transposed over the backdrop of the natural world creates a bridge between the concrete streets and the free flowing streams that transect each of our lives.Runs Deep

Inspired in part by a quote from Gandhi the film Conservation – Consciousness Runs Deep aims to draw stark parallels that will allow the audience to understand that “What we are doing to the [rivers] of the world is but a mirror reflection of what we are doing to ourselves and to one another.” Though the Mahatma was referring specifically to forests Brown makes the obvious assertion that environmental protection must extend to all habitats and ecosystems, our waterways in particular.

Communicating with images and sounds familiar to African-American and Hispanic youth Browns hope to instill a message of belonging and common purpose. By creating film and poetry with an authentic presentation of fly-fishing this Portland based artist is inspiring a new generation of sports enthusiasts to become stewards dedicated to the preservation of wilderness.

Conservation – Consciousness Runs Deep from Soul River on Vimeo.

The Joy Trip Project is made possible thanks to the generous support of MAKO Surgical Corporation


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I'm a freelance journalist that specializes in telling stories about outdoor recreation, environmental conservation, acts of charitable giving and practices of sustainable living.


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