Everyone needs a burst of energy. But who would have thought it would take the form of an actual battery! Today I’m very pleased to announce that Rayovac has signed on as a major sponsor of the Joy Trip Project. Starting next week reporting on the business art and culture of the sustainable active lifestyle will be supported in part by this Madison, Wisconsin-based provider of portable energy and light solutions.
“It is important for us to work on projects that push the limits of products or ideas,” said Rayovac director of marketing communications David Carlson.
The company wants to help the JTP reach a broader audience of people out in the world exploring new possibilities in a healthy productive life both at work and play. Rayovac joins outdoor clothing manufacturer Patagonia in funding independent non-commercial social media meant to entertain, inform and inspire with stories dedicate to outdoor recreation, environmental conservation, acts of charitable giving and practices of sustainable living. Their financial support will help to underwrite travel expenses to remote destinations and make possible a new level of reporting power for print, radio and Internet.
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