"Don't buy this jacket!" purchasing power and the holiday season – The Joy Trip Project
Outdoor clothing maker Patagonia surprised holiday shoppers with a compelling ad in the New York Times. “Don’t Buy This Jacket” the headline read on November 25th, the day after Thanksgiving, also known as Black Friday. Hoping to move business well out of the red, big national retailers offered up equally large discounts to lure customers in droves. Many customers, excited to pick up a few bargains, camped out overnight to be among the first in line when retail doors opened, well before dawn. For many it’s an annual Yuletide...
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