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The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

by James Edward Mills

Parks Paid Forward

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Recess is black, KEEN encourages African-Americans outdoors with new ad – The Joy Trip Project

Recently outdoor shoemaker KEEN Footwear launched an ad meant to appeal to people who seldom see themselves depicted in nature. And in doing so the company made a rare overture of welcome to a much-underrepresented segment of our population committed to playtime outside, the African-American Family. As part of its campaign called “Recess is Back”, KEEN aims to encourage people from all walks of life to remember the importance of play. In a strategy designed to be as diverse as possible the new ad includes a black couple with...

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Adventure Media Review, Book Review, Environmental Protection, Green Economics / 02.04.2012

Rebuild the Dream a review of the book by Van Jones – The Joy Trip Project

The problem with the American dream is too often we’re caught sleeping. At the very least we let our attention wander in the bliss of freedom as the things in life that matter most fail neglected or are simply taken away. In his new book former special adviser to the Obama White House Van Jones drafts a thoughtful plan for the reconstruction of simple American ideals and principles that secure the dream of a better life for everyone willing to work hard and play fair. With a vision centered...

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Adventure Media Review, Cool on Kickstarter, Gear Review, Photography / 30.03.2012

Galileo puts your iPhone in Motion – The Joy Trip Project

Cameras built into the latest iPhones offer incredible resolution. Taking high quality photographs and videos has never been easier. But a new product being promoted on Kickstarter offers a very cool bit of technology to remotely control your iOS devise and make something great even better. The Galileo attaches to your phone and tripod so that users can rotate, pan and zoom the camera wirelessly. Cutting down on shaky images common to handhelds this compact gadget can be guided nearby or over the Internet from anywhere...

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Business, Madison, Special Events / 29.03.2012

Canoecopia A bountiful start to the paddling season – The Joy Trip Project

The ice is only just off the lakes in Madison Wisconsin. But paddlers of canoes and kayaks are eager to get out on the water. Every year usually on the first warm weekend in March thousands from throughout the Midwest gather to celebrate the bounty of the spring paddling season. The local gear shop called Rutabaga hosts the largest paddle sports expo in North America, an event so big it can only be called Canoecopia. Owner Darren Bush welcomes outdoor enthusiasts to Madison’s Alliant Energy Center for a full...

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Breaking News, Charitable Giving, People with disabilities, The Give Review / 27.03.2012

Kokatat Gives Gear to Disabled Adventure Outfitters – The Joy Trip Project

Kokatat, a US manufacturer of technical apparel and accessories for water sports, donated over $20,000 in product to the local Arcata, CA organization Disabled Adventure Outfitters (DAO), for use in its watersports programs for people with hemophilia and other bleeding disorders. “DAO does amazing work empowering and challenging people with bleeding disorders in and around our community and we’re proud to support a local organization that shares our passion for paddlesports,” said Kit Mann, Kokatat Special Projects Manager. DAO will use the personal floatation devices, dry suits, paddle jackets, and additional gear...

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