The Millennial Path to Purchase – The Joy Trip Project
When you're looking for answers sometimes it pays to ask a few questions. As action sports shop owners and product manufacturers look to figure out the purchasing priorities of an emerging generation of young consumers the researchers at TRU offer up some valuable insight into the minds of 20-somethings known as Millennials. Hosted by The North Face and the Outdoor Industry Association at the 2012 Outdoor Retailer Summer Market, leading analyst Michael Wood shared the findings of an extensive survey that only scratches the surface of a market...
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