Capital Region Business Journal, Charitable Giving, Magazines / 22.11.2010
Goodstock goes international – The Joy Trip Project
For almost six years the ad firm Knupp, Watson & Wallman has provided free marketing and advertising assistance to non-profits throughout Dane County. In an annual 24-hour marathon event called Goodstock, the company rallies its staff of creatives to develop top quality, high impact promotional materials to boost the good work of charitable organizations in need. Having developed a program that successfully leverages the philanthropic power of publicity KW2’s Goodstock is now being duplicated by other ad firms in the U.S. and Canada.
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