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The Joy Trip Project

The Joy Trip Project

The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

The Unhidden Minute

The Joy Trip Project

The Joy Trip Project

Reporting on the Business, Art and Culture of the Active Lifestyle

by James Edward Mills

Parks Paid Forward

Parks Paid Forward

Black Waters

Everest Gateway

Creatives of Color

JTP VW Images 001

Sponsored by Volkswagen of America

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Adventure Media Review, Commentary, Sustainable Living / 05.07.2011

I put off buying an iPad until I could answer a simple question. What the hell am I going to do with it? With an Apple desktop, a wireless card equipped laptop and an iPhone, I’ve pretty much got the global/mobile thing nailed. But in my line of work as journalist a fourth devise in small package with an easy-to-read screen could come in handy while gathering and sharing stories online. After fighting every single early adopter impulse in my body I resisted the urge. But finally I decided to make the purchase in a mid-year resolution of sorts.  I want to use this tablet device in order read and support the work of high caliber journalists, spend less idle time on the Internet watching crap and consuming a healthier diet of online content that supports the highest aspirations of my active lifestyle. So like millions of people around the world I bought an iPad too.
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Adventure Activism, Charitable Giving, Environmental Protection, Kids in Nature, Outdoor Recreation, philanthropy / 01.07.2011

Ten outdoor activists are vying for a cash prize to support their unique causes. Product manufacturer L.L. Bean is looking to you to cast your vote to select the fourth annual Outdoor Heroes Award. If you’re looking for a way to help make a difference in the world here’s something quick and simple you can do right now to lend a hand to at least one individual who’s working to make life on the planet a little better for all of us. It just takes a few minutes to make a selection and cast your vote!
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Bikes, Capital Region Business Journal, Charitable Giving, Cycling, Examiner.com, Madison, Magazines, Outdoor Recreation, philanthropy / 29.06.2011

There are 350 shinny new bicycles spinning around Madison. Renowned for its bike friendly culture and amenities Wisconsin’s capital city has introduced a new program to allow residents and visitors to share short rides around town on easily accessible two-wheeled transports. Called B-Cycle the initiative aims to provide a carbon-neutral alternative to an overloaded traffic grid. And at a price tag of $2 million local manufacturer Trek Bicycle is picking up the tab charging taxpayers only $1 per year. Modeled after its program launched last year in Denver, Trek is bringing B-Cycle to Madison in order to demonstrate the viability of bike-sharing as mode of urban public transportation. Trek president John Burke said the new system, which launched in May, is also a way for his family business to give back to the community.
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Adventure Activism, Adventure Media Review, Cycling, Film Festival, Mountain Film, Outdoor Recreation, philanthropy, Podcast / 25.06.2011

The transformational power of bicycles is the subject of a new film by brothers Jacob & Isaac Seigel-Boettner. “With My Own Two Wheels” takes us on a ride through the developing world to see how these simple mechanical devices are changing peoples’ lives. Though here in the U.S. we take for granted the ease of going from place to place by car, the filmmakers demonstrate that bicycles offer for many living in poverty a way out. Co-director Jacob Seigel-Boettner said his project was an opportunity to connect with real people around the world with real stories about their bikes. “We were incredibly lucky to find all of these not only great characters,” he said “but people who were willing to let us follow them around with a camera wherever and however long we wanted to.” With a recent showing at the Mountain Film Festival in Telluride and now in private screening distribution, the 44-minute film depicts the stories of five individuals, each with a different spin on how bikes empower them.
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Capital Region Business Journal, Charitable Giving, Environmental Journalism, Gardening, Madison, Magazines, philanthropy, Sustainable Living / 22.06.2011

Teachers, students and parents gathered to celebrate the destruction of a school. Defunct for many years the building that once housed Badger Rock Middle School was finally demolished in late March to make way for a new vision of secondary education. A modern construct will stand its place to offer lessons in growing vegetables, healthy nutrition and living in a sustainable community.
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