Search

04 Feb

Posted at 10:49h in #ORWinter, Influencers by
0 Likes
A detailed summary of the social media conversation during the outdoor industry winter trade show By Channel Signal Analysts James Mills, David Sweeney and Paul Kirwin At the 2010 Outdoor Retailer Winter Market boosters of specialty products and services had a unique opportunity to participate in a conversation about the show, brands and events. Broadcast over the #ORWinter Twitter feed hosted and monitored by Channel Signal, even outdoor professionals who couldn’t attend the event were able to login and share the flow of information “From my perspective, it...

25 Jan

Posted at 10:16h in #ORWinter, Influencers by
0 Likes
I’ve been known to wear a lot of hats. This tweed number in particular was a gift from my friend the artist and climber Jeremy Collins. He gave it to me as we walked over to the Prana booth during the Outdoor Retailer Winter Market in Salt Lake City, Utah. Jeremy put together two beautiful collage installations facing the aisles. Showing images of climbers, yogis and environmental activists the works of art gave passersby a glimpse into the company’s corporate culture. Depicting its social values, a blend of...

21 Jan

Posted at 10:57h in #ORWinter, Commentary by
0 Likes
These are the CRAZIEST days of the year. I’m up at the Outdoor Retailer Show in Salt Lake City Utah. Check out the first round of photographs on the Joy Trip Project Facebook page. Through weekend I’m connecting with old friends and building new relationships with some of the incredible people in business of outdoor recreation. I’ll continue to post pictures and stories as time and energy allow. But you can follow the goings on at the live Twitter feed sponsored by Channel Signal. Search for #ORWinter on...

14 Jan

Posted at 16:03h in Commentary, Influencers by
0 Likes
Everyone has a unique perspective. From the vantage point of one’s life experience most anyone can lend his or her view to create a complete picture of the world. If 20 years in the Outdoor Industry has taught me anything it’s that no one person has a lock on the news and information of the day. It helps to track multiple sources to have a clear idea of what’s going on. There are literally thousands of new products coming out on the market for 2010. And everyday there...

18 Jan

Posted at 08:00h in #ORWinter, Commentary, Influencers by
0 Likes
When it comes to social media we all have to make ourselves heard above the noise of the roaring crowd. As we head to Salt Lake City this week for the Outdoor Retailer Winter Market the social networks are all-a-Twitter (pun intended). Manufacturers and PR agents have been flooding the Internet with bits of information about their new brand offerings for weeks now. But unless we each step it up bit and start pushing up more substantive content the messages we send are just going to be drowned...