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19 Jan

Posted at 16:03h in #ORShow, #ORWinter, Business, Social Media by
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You gotta love it when “have fun” is written into your job description. Once again the Joy Trip Project has been tapped to manage the social media streams coming out of the Outdoor Retailer Winter Market. After 22 years of attending the largest backcountry recreation trade show in the world it’s kind of nice to dedicate my skills and talents in storytelling toward encouraging and documenting the exciting business of playing outside! I’ll be kind of the Social Media Master of Ceremonies.In addition to the content you’ll find...

17 Jan

Posted at 08:08h in #ORWinter by
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It’s finally snowing like it should in Madison, Wisconsin. Waiting to board a Frontier flight to Denver I’m told we’re still cleared to take off. So I’m on my way to Salt Lake City bound for the Outdoor Retailer Winter Market That’s saying a lot because 2012 marks 20 years for me attending this biannual gathering of all things adventure. I quite literally own items of technical clothing that’s older than some of the top athletes on the snow scene today. But I’m thrilled for the opportunity twice...