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The Questions We Ask ~ a short film explores Why?

In the summer of 2013 adventurer Bruce Kirkby paddled an SUP board from Vancouver, Canada to Victoria. On a journey of 150 kilometers over 5 days he ventured into the turbulent waters of the Pacific Ocean in search of meaning. Along the way he asked a series of profound questions in an exploration of his […]

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Outdoor Retailer Summer Market 2013 Day 1

The energy was super high and business was brisk at the opening of the Outdoor Retailer Summer Market. From the Outdoor Industry Association breakfast meeting straight through the industry street party there was plenty of fun and excitement! Here are a few photographs to see what you might have missed.   The Joy Trip Project […]

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Midwest SUP Festival 2013

It was one of those glorious days in Madison. At the Bishops Bay Country Club on Lake Mendota stand up paddling fans for across the country gathered to celebrate the 3rd annual Midwest SUP Festival. Part of the SUP America Tour and sponsored by local retailer Paddleboard Specialists the event drew a capacity crowd of […]

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Paddling with Jeremy Riggs

A long, cold winter brought a late start to the standup paddling season in Wisconsin. With ice on the lakes around Madison clear through the first week of April, warm spring days we’ve been hoping for took their own sweet time coming around. But the weather seemed to open up with perfect timing to welcome […]

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SUP Shop Talk: Paddleboard Specialists

SUP evangelist Gary Stone has been in business since 1984. His shop Paddleboard Specialists is a fascinating study in the course of evolution surf sports has taken to transform itself into a popular activity with broad appeal. Originally at a retail location called Isthmus Sailboards in Madison, Wisconsin, Stone started off selling boards for windsurfing. […]

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SUP Saftey Instructor Certification

As standup paddling has exploded in popularity, the number of new enthusiasts and instructors eager to teach has also grown. The short learning curve and minimal equipment required to paddle is allowing the sport to spread like a virus. But with this influx of new users, rental programs, race events, on-water yoga lessons and stroke […]

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