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Best-In-Show ~ Diversity and Inclusion

On the last day of the 2017 Outdoor Retailer Winter Market I stood thumbing the screen of my iPhone. My 2:45 appointment was running a bit late, so I waited patiently killing time like a teenager slouched over my Twitter feed in front of The North Face booth. Looking up as he approached I caught […]

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National Park Ranger Shelton Johnson welcomes visitors to Yosemite

Outdoors For All ~ Why Diversity Matters in the Outdoor Industry

Under my feeth the inflatable stand-up paddling board felt unsteady. The rushing water of the Colorado River took some getting used to as I marveled at the sheer walls of towering sandstone all around me. I feathered the blade of my paddle in sculling strokes to hold my position as the five boats in our […]

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Starting Over

  Today is the launch of my first television commercial. I say first as if this will be the beginning in a procession of broadcast appearances, but as I indeed have a face for radio this could possibly be my last. So it goes. As it happens this week could actually mark instead the next […]

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Booth Bait: Building Brand Buzz & Biz

The Outdoor Retailer Summer Market starts this week in Salt Lake City Utah and everyone is excited about the many new products on display at hundreds of booths across the Salt Palace and out in the Pavilions. With thousands of attractions to tantalize the attention of attendees each exhibitor will do all that they can […]

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Outdoor Retailer: Fly Fishing

“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.” Henry David Thoreau ~ (1817 – 1862) Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to […]

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Positive Retailer Outlook As OR Summer Market Approaches

On a singularly beautiful summer day, it’s hard to imagine spending even a single moment of it inside. But gathering in the final hours of the Outdoor Reps Association show in Madison, Wisconsin, retailers and sales professionals alike basked in the glow of flourescent lights at the Alliant Energy Center to conclude their business with […]

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Outdoor Retailer 2014 Day 1

After a really long day at the Outdoor Retailer Show I’m up early to head back over to the Marriott for the breakfast meeting of the Conservation Alliance. The keynote speaker is National Geographic Explorer in Residence Wade Davis. His book The Sacred Headwaters is an amazing photo essay that details the struggles of protecting […]

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Outdoor Retailer Summer Market 2013 Day 1

The energy was super high and business was brisk at the opening of the Outdoor Retailer Summer Market. From the Outdoor Industry Association breakfast meeting straight through the industry street party there was plenty of fun and excitement! Here are a few photographs to see what you might have missed.   The Joy Trip Project […]

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Outdoor Retailer 2013 Day Zero

The incredible energy has already begun at the Outdoor Retailer Summer Market in Salt Lake City Utah! Here is the first series of photos from the first two events the day before the start of the show on day Zero! The Joy Trip Project is made possible thanks to the generous support of MAKO Surgical Corp. […]

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Engaging Youth Outdoors

  On a Saturday in early fall 2012 environmental activist Christian Alvarado dedicated a few hours of his time in service to nature. He lead a group of students on a work project to clean up trash and remove graffiti along the banks of the Connecticut River. Helping to restore the esthetic beauty of Riverside […]

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