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ORD&I

Outdoor Retailer Diversity & Inclusion

On the last day of the Outdoor Retailer Summer Market I received a message on Facebook. Walking briskly down one of bustling aisles of the Salt Palace I paused for a moment to read this text. “Anything interesting come out of the diversity conversation?” The question came from my friend and colleague Teresa Baker, founder […]

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Booth Bait: Building Brand Buzz & Biz

The Outdoor Retailer Summer Market starts this week in Salt Lake City Utah and everyone is excited about the many new products on display at hundreds of booths across the Salt Palace and out in the Pavilions. With thousands of attractions to tantalize the attention of attendees each exhibitor will do all that they can […]

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Outdoor Retailer: Fly Fishing

“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.” Henry David Thoreau ~ (1817 – 1862) Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to […]

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Positive Retailer Outlook As OR Summer Market Approaches

On a singularly beautiful summer day, it’s hard to imagine spending even a single moment of it inside. But gathering in the final hours of the Outdoor Reps Association show in Madison, Wisconsin, retailers and sales professionals alike basked in the glow of flourescent lights at the Alliant Energy Center to conclude their business with […]

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Outdoor Retailer Summer Market 2013 Day 1

The energy was super high and business was brisk at the opening of the Outdoor Retailer Summer Market. From the Outdoor Industry Association breakfast meeting straight through the industry street party there was plenty of fun and excitement! Here are a few photographs to see what you might have missed.   The Joy Trip Project […]

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Outdoor Retailer 2013 Day Zero

The incredible energy has already begun at the Outdoor Retailer Summer Market in Salt Lake City Utah! Here is the first series of photos from the first two events the day before the start of the show on day Zero! The Joy Trip Project is made possible thanks to the generous support of MAKO Surgical Corp. […]

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Reel Rock Film Tour: The World’s Best Climbers Take It to the Next Level

During the 2012 Outdoor Retailer Summer Market the action movie makers at Sender Films treated a VIP audience to a sneak preview of their signature production the Reel Rock Film Tour. With four features, each over 20 minutes, this seventh edition of the program includes appearances by a few of the top names in climbing […]

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The Millennial Path to Purchase

When you’re looking for answers sometimes it pays to ask a few questions. As action sports shop owners and product manufacturers look to figure out the purchasing priorities of an emerging generation of young consumers the researchers at TRU offer up some valuable insight into the minds of 20-somethings known as Millennials. Hosted by The […]

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Outdoor Retailer Open Air Demo

After the blistering heat of a long summer day, the cool water of Jordanelle Reservoir offered tremendous relief and an excellent day of paddling at the Open Air Demo during the 2012 Outdoor Retailer Summer Market. In anticipation of four days indoors doing business at the convention center in Salt Lake City, the organizers put […]

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Outdoor Retailer Trends for 2012

As dealers of paddle sports and mountain gear make their way to Salt Lake City reports of their business offer a cautiously optimistic view of national sales trends. When the 2012 Outdoor Retailer Summer Market opens over the first week in August buyers will likely shift their focus from a wildly popular category in sudden […]

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